If you’re not on the internet your customers can’t find you.
If you’re not on the internet the company can’t find you.

Businesses should keep an eye on what their competitors are doing online. If it’s clear within your industry that there’s a strong trend to go online, don’t wait for it to become absolutely necessary. Get out there and get on with it, because it’s not suddenly going to turn around.

Potential customers visiting your website can be great for business, but make sure you keep engaging with them after they’ve clicked away.