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Company Overview
AFC Ajax NV is a professional football club from Amsterdam, Netherlands. It is one of the largest and most storied clubs in European football. The club was founded in Amsterdam in March 1900 by Floris Stempel, Carel Reeser and the brothers Han and Johan Dade. It is the first Dutch club which was transformed from an association into a public company and its shares became listed on the Amsterdam Stock Exchange in May 1998.
Since the introduction of professional football in The Netherlands, Ajax has played in the highest league without interruption. In addition to the Dutch Premier League (Eredivisie), Ajax also plays in the National Cup tournament, while for almost half a century it has been a participant in one of the European tournaments organized by UEFA. Ajax plays its home matches in the Amsterdam ArenA. The Amsterdam ArenA also houses the Ajax Museum, where the links between the club’s past and the present are given shape. In addition to relics, memorabilia, documents and photographs and personal belongings of the present and former players, the museum also has a room with the club’s most important trophies.
Ajax is known all over the world for attractive, dominant and attacking football. Ajax has divided its football activities into four areas: playing professional and amateur football; organizing high-quality youth training and education; maintaining and improving an effective scouting organisation; and continually developing active supporters’ policies in collaboration with various supporters’ groups. Its football-related activities support the actual football activities. Income in this area is generated through media rights, partnerships and sponsoring, advertising, merchandising, image rights and the Ajax Museum.
Business Summary
The Company is a Netherlands soccer club. The group’s activity is organized around 2 types of revenues:
– sports revenues: revenues from game ticket sales and subscriptions, sporting event organization, etc.;
– commercial revenues: revenues from the sale of audiovisual rights, sponsorships, sales of advertising spaces, etc.

Description and history
The Company is a professional soccer club based in Amsterdam, which is one of the leading clubs in Europe. It is the first Dutch club which was transformed from an association into a public company and its shares became listed on the Amsterdam Stock Exchange on 11 May 1998. The original Association ‘Vereniging Amsterdamsche Footballclub Ajax’ has transferred all its assets to AFC Ajax NV, except for the Dutch national soccer license, and will remain the company’s major shareholder with approximately 73% of the shares at the time of flotation.

The Company was founded on March 18, 1900. After their founding and acceptance into Dutch Football Ajax spent ten seasons in the country’s second division before earning promotion for the 1911 season. The move to the first division did not last long though as just three seasons later the club was relegated for the first and only time in its illustrious history.

The fate of the club quickly changed with the arrival of trainer Jack Reynolds who would spend 35 years at the helm of the team. Under the leadership of this legendary coach Ajax won their first National Championship in 1918. From that point on Ajax could always be found at or near the top of the Dutch table. It was also Reynolds and his revolutionary training methods that built the foundation for what has now become the world famous Ajax Youth Training Program.

The historic win of 1918 was the first of what currently stands at an astonishing 29 league titles for the Amsterdam club. Five of those magical wins came in the decade of the 1930’s when the dominance of the red and white was at one its highest points ever. The 1930’s were also a special decade for the club as in 1934 they moved into what would become known as ‘De Meer.’ It was there that the Company would call home fore over 60 years and be the place that the club would come to dominate Dutch football and grow into a power across Europe.

The Company’ first taste of European competition came in 1961 when the club became the first from the Netherlands to participate in the European Cup Winners Cup. Success on the European front loomed in the future as the club found a place in the 1969 Cup final before bringing home their first title in 1971. With the victory in 1971 Ajax went on to win three consecutive European Champions Cups. In 1972, led by the world famous Johan Cruijff had one of the best seasons ever by a professional football team winning the National Championship, the Dutch Cup, the European Champions Cup and the World Cup.

‘De Meer’ was also the place where the Company would develop it’s world famous youth training program and develop some of the worlds best football players.

The success of the late 1960’s and early 1970’s was followed up by 25 more years of success for the club that included 11 National Championships in the final quarter of the century. The success was highlighted by another exciting venture in Europe as the Company again became European and world champions in 1995.

The need for a new stadium brought with it the closing of ‘De Meer’ in 1996 and the move to the Amsterdam ArenA. In 1998 the Company was at the top winning both the National Championship and their 14th Dutch Cup in 1998.

Founded in Amsterdam by Floris Stempel, Carel Reeser and the brothers Han and Johan Dade

Description in Dutch
AFC Ajax NV is zonder twijfel de meest succesvolle voetbalclub van Nederland met ook op Europees niveau een indrukwekkende staat van dienst. Ajax toonde zich zevenentwintig maal de sterkste in de nationale competitie en niet minder dan vier finales van de Europa Cup voor Landskampioenen werden winnend afgesloten. Daarnaast veroverde de club een keer de UEFA Cup en twee keer de Wereldbeker voor clubteams.
Business Line
Professional football club
IPO date
Company Address
Arena Boulevard 29

City province or state postal code
Phone: +31 20 3111444
Fax: +31 20 3111480
Country address: NETHERLANDS
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