APPLIED GRAPHICS TECHNOLOGIES INC

APPLIED GRAPHICS TECHNOLOGIES INC

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Company Overview
Seven Worldwide, Inc. is a marketing communications organization engaged in the provision of an array of creative, pre-media and digital services focused on bringing great brands to life. The company has grown to become a leading provider of marketing execution services and was incorporated in 2003. Its registered business address is located in Des Plaines, Illinois. The company has offices located across North America, Europe, Australia and Asia.
Seven Worldwide manages the process of creating, distributing and administering marketing and publishing content assets. These services cater the global consumer goods, retail, pharmaceutical, entertainment and publishing companies and advertising agencies. The company delivers content such as out-of-home signage, advertising and editorial pages, Internet content, and consumer goods packaging. Its marketing execution solutions enables customers to increase process efficiency, consumer responsiveness and brand messaging consistency.
The company was acquired by Schwak Inc., one of North America’s leading providers of digital imaging graphics services. Seven Worldwide serves the consumer products and brand imaging markets.
Business Summary
Applied Graphics Technologies, Inc. primarily provides digital media asset management services along with its subsidiaries. Through its various divisions and significant operations, including the Black Dot Group and Seven Worldwide, the Company offers content management services, broadcast media distribution services and digital services to retailers, magazine and book publishers, advertising agencies, consumer goods companies, entertainment companies and automobile manufacturers. Applied Graphics’ digital media asset management business consists of content management services, digital services and broadcast media distribution services.
Description and history
Applied Graphics Technologies, Inc., incorporated on December 12, 1995, primarily provides digital media asset management services along with its subsidiaries. Through its various divisions and significant operations, including the Black Dot Group and Seven Worldwide, the Company offers content management services, broadcast media distribution services and digital services to retailers, magazine and book publishers, advertising agencies, consumer goods companies, entertainment companies and automobile manufacturers. Applied Graphics’ digital media asset management business consists of content management services, digital services and broadcast media distribution services.

Through Portal Publications, Ltd. and its subsidiaries, the Company published greeting cards, calendars, art prints and other wall decor items, and sold these products primarily to mass-market merchants, card shops, bookstores, art galleries, designers and framers. The Company sold Portal Publications in April 2002.

Content Management Services

The Company’s content management services include advertising creation services, prepress services, electronic transmission services and limited print services. Applied Graphics provides advertising creation services for certain of its customers, primarily retailers. Such services include strategic marketing, creative design, photography and page development. The creative design services offered by the Company provide customers with a creative concept, along with the requisite art direction, copywriting and design, for their advertising and marketing materials. Its photographic services provide a wide range of digital and traditional photographic services that include model booking, prop acquisition, location procurement, set design and studio photography.

Applied Graphics offers a full range of prepress services to its customers, regardless of whether the advertising creation services are performed by the Company, an advertising agency or the customer. Prepress services combine text with black-and-white and full-color picture and graphic content into page format for publication in print and distribution on the Web, or via e-mail, proprietary online services or CD-ROM. The Company also provides prepress services for packaging of consumer products.

The Company is a provider of electronic design, digital advertising composition and transmission of display advertising to newspapers. In addition, the Company provides printing services primarily as an ancillary service to certain customers, primarily those in the entertainment industry. For these customers, it prints movie posters, CD covers, video covers and promotional materials. Applied Graphics also offers specialty printing for large format requirements such as movie posters, billboards and other outdoor signage.

The Company’s content management services, especially prepress services, compete with independent providers such as Schawk, Inc., Southern Graphics Systems, Inc. and other companies that typically do not also offer commercial printing services as a principal part of their overall business, as well as commercial printers such as R.R. Donnelley & Sons, Co., Quebecor World, Inc., Quad/Graphics, Inc. and other firms that provide prepress and other image management services as an adjunct to their printing businesses.

Digital Services

Applied Graphics offers a range of digital services and products, including archiving systems, interactive services, brand management solutions and publishing systems. The technologies used to offer these services have either been developed, in whole or in part, by the Company or are licensed from third parties at market or below market rates.

Broadcast Media Distribution Services

In its broadcast media distribution business, the Company receives a master copy of a commercial on video or audiotape, duplicates the tape and ships the copies electronically or via air freight to radio and television stations for rebroadcast. In December 1996, the Company entered into a 10-year contract with Initiative Media Corp., a subsidiary of The Interpublic Group of Companies, Inc., under which Initiative is obligated to direct all of its broadcast media distribution business to the Company.

In the broadcast media distribution business, the Company competes with many local and/or regional suppliers, as well as national suppliers such as Vyvx, Inc. (a subsidiary of The Williams Companies, Inc.), Digital Generation Systems, Inc. and VDI Media.

Business Line
Engaged in the provision of an array of creative, pre-media and digital services
Subsidiary

Advisor
DELOITTE & TOUCHE LLP
IPO date
4/1996
US SIC Code
7336
Company Address
450, West 33rd Street

City province or state postal code
10001, NEW YORK, NY
Phone: +1 212 716 6600
Fax: +1 212 716 6700
Country address: UNITED STATES OF AMERICA
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