BONUS STORES, INC.

BONUS STORES, INC.

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Company Overview

Business Summary
Bonus Stores, Inc. (BSI) operates single price point, deep discount stores that offer name brand, closeout, and regularly available general merchandise at a $1 price point. The Company’s stores offer a wide assortment of regularly available every day consumer goods as well as a changing variety of first quality seasonal and closeout merchandise. The Company’s core objective is to provide customers significant value on their everyday household needs and in an attractively merchandised, brightly lit and well-maintained store that emphasizes customer service. The merchandise sold in the stores include a wide variety of basic consumer items including: beverages and food; health and beauty care; household products, such as cleaning supplies and paper goods; housewares, such as glassware and kitchen items; hardware; stationery and party goods; seasonal items; baby products and toys; giftware; and craft items.
Description and history
Bonus Stores, Inc. (BSI) operates single price point, deep discount stores that offer name brand, closeout, and regularly available general merchandise at a $1 price point. The Company’s stores offer a wide assortment of regularly available every day consumer goods as well as a changing variety of first quality seasonal and closeout merchandise. The Company’s core objective is to provide customers significant value on their everyday household needs and in an attractively merchandised, brightly lit and well-maintained store that emphasizes customer service. The Company’s focus on brand name, value-priced everyday household items is intended to increase the frequency of customer visits and the changing array of first quality seasonal and closeout merchandise is intended to produce impulse purchases. BSI expects its attractive and well-maintained stores to increase customer visit length and result in higher unit sales per visit. In addition, BSI believes that its format appeals to value-conscious customers in broad demographic groups.

As of December 1, 2000 BSI had 16 Bonus Stores in operation. The initial store format, the first nine stores, relied on approximately 3,000 to 4,000 sq. ft. of retail space generally located in a strip center anchored by a major tenant, usually a grocery store chain. The format was then modified to test a larger store in the 10,000- to 12,000-sq. ft. range. This larger format allows a greater variety of merchandise including food items and allows for stocking larger quantities of the higher volume consumer goods. The larger format has generated more attractive results and accordingly, the Company plans to concentrate development on the larger store format. From January 2000 to May 2000, BSI also tested a $1.25 price point for its stores and decided to return to the more recognizable and simplified $1 format.

The Company’s stores retail a broad variety of first quality, name brand and other closeout merchandise as well as a wide assortment of regularly available consumer goods. Each store typically carries over 5,000 different stock keeping units (SKUs). The merchandise sold in the stores include a wide variety of basic consumer items including: beverages and food; health and beauty care; household products, such as cleaning supplies and paper goods; housewares, such as glassware and kitchen items; hardware; stationery and party goods; seasonal items; baby products and toys; giftware; and craft items.

Business Line

Subsidiary

Advisor
MCGLADREY & PULLEN, LLP
IPO date

US SIC Code
5331
Company Address
2520, West Highway 44

City province or state postal code
32720, DELAND, FL
Phone: +1 904 736 1662
Fax:
Country address: UNITED STATES OF AMERICA
Website url: