CASINO DATA SYSTEMS

CASINO DATA SYSTEMS

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Company Overview
Casino Data Systems, formerly a publicly quoted company, is engaged in providing gaming casino application software. The company has its registered head office strategically located in Nevada, United States.
Casino Data Systems’ business operation is involved in producing a wide range of video multi-line gaming machines, as well as games and software for gaming venues around the world. The company’s operation is also represented by its subsidiaries, such as CDS Gaming Company and CDS Graphics and Imaging Inc, a provider of gaming solutions.
Casino Data Systems has a total workforce of 350 and has an annual operating revenue of 19.9 million USD as of 2004.
Business Summary
Casino Data Systems is a designer and manufacturer of technology-driven products for the gaming industry. The Company’s primary products and services include the design and manufacture of casino management information systems, including the Company’s historical core product, the OASIS II (On-Line Accounting and Slot Information System) and its successor, OASIS Windows; the design and manufacture of gaming machines and the operation of multi-site link progressive systems that link gaming machines in different casinos to allow patrons to compete for large, lifestyle-changing progressive jackpots; the design and manufacture of meters, signs and graphics that allow the Company to offer integrated gaming systems with custom designed glass and graphics, progressive meters and customized overhead signage; and the development of advanced software programming tools.
Description and history
Casino Data Systems (CDS), founded in 1990, is a designer and manufacturer of technology-driven products for the gaming industry. The Company’s primary products and services include the design and manufacture of casino management information systems, including the Company’s historical core product, the OASIS II (On-Line Accounting and Slot Information System) and its successor, OASIS Windows (collectively, OASIS); the design and manufacture of gaming machines and the operation of multi-site link progressive (MSP) systems that link gaming machines in different casinos to allow patrons to compete for large, lifestyle-changing progressive jackpots; the design and manufacture of meters, signs and graphics that allow the Company to offer integrated gaming systems with custom designed glass and graphics, progressive meters and customized overhead signage; and the development of advanced software programming tools. CDS provides these products and services through operation of four segments, OASIS systems, games, signs and TurboPower Software (TurboPower).

OASIS Systems

OASIS, CDS’s online gaming machine accounting and player tracking system, forms the core of the Company’s information management system. The Company’s casino management systems are comprised of modular software applications designed to deliver real-time solutions to the gaming industry. The system uses advanced electronic monitoring equipment to collect, integrate, analyze and report data from traditional slot machines, multi-site progressive link machines, video poker and other electronic gaming devices. By linking online accounting and player tracking information, the OASIS system allows casinos to perform sophisticated and customized data analysis in real-time.

BlackBart, the online gaming machine accounting module of the OASIS system, consolidates all funds that enter, exit or are retained by each electronic gaming machine, records all jackpot and fill transactions and calculates coin and currency drop values. The ticketing system, Quickets, provides a tool to redeem, monitor and expire cash-out tickets. The ProTURBO progressive system central controller provides cost and operational advantages by eliminating individual progressive controllers for each meter and by enabling casinos to control all meters from one central workstation, allowing casinos to reset meters without manually configuring each meter on the casino floor. The PersonalBanker or Electronic Funds Transfer (EFT) feature is an optional component of the OASIS system.

Super-PlayMate, the player tracking and marketing database functionality within the OASIS system, allows casino operators to collect and access real-time player marketing information. The OASIS system features OmniVIEW, a dynamic, real-time graphic representation of the electronic gaming floor, which provides a display of all gaming activity as it occurs. The Surveillance Monitor module is designed to assist security and surveillance personnel by flagging certain types of transactions with distinctive message or alarm attributes. These messages are displayed on screen and may be printed on a security log.

The Diagnostic Monitor module provides a history of maintenance problems and procedures performed for each gaming machine and can be programmed to automatically page maintenance personnel and initiate work orders when failure codes are entered via keypad at the gaming machine. The Universal Gateway application enables the casino management system to interface with third party systems, such as hotel systems or point-of-sale systems, through customizable messages and communication protocols.

PitBOSS is the cage, credit and table games accounting application that ties the table games area into the OASIS casino management suite of products. Marketing data is shared between OASIS and PitBOSS applications to provide comprehensive player analysis for multiple locations of gaming activity. The Currency Transaction Reporting (CTR) feature allows the casinos to electronically maintain a Multiple Transaction Log (MTL) and generate Currency Transaction Reports (CTRs), as required by law.

Games

CDS has developed a proprietary video interactive gaming machine platform that supports high-speed, high-resolution video displays and CD-quality stereophonic sound with advanced memory and graphics capabilities. The Company continues to develop additional interactive video-gaming machines based on this platform and to develop more advanced platforms that will support additional graphics, animation and other secondary game features designed to increase the entertainment value and interactivity of video gaming.

The Company has developed various video poker and video slot games along with traditional and deluxe reel-spinning slot machines that are currently licensed in various jurisdictions. In addition, CDS intends to develop new interactive video gaming devices with enhancements in production value, computer graphics and entertainment-focused secondary game features.

Signs

CDS develops complete interior sign and display solutions for customers. The Company promotes complete display and merchandising packages that include overhead signage, in-machine and overhead progressive meters. The signs and meters product lines are complimentary to the Company’s Games and Systems businesses.

The Company has developed a full line of progressive meters, controllers and progressive systems. A meter is a graphics display device for progressive jackpots, which displays current jackpot size to gaming patrons. The Company’s ProVIEW family of meters offers in-machine and overhead text messaging, odometer jackpot effects and graphic animation sequences. The Company’s ProLINK line of controllers allows operation of proprietary progressive systems within one or more of a casino operator’s properties. CDS’s ProSOLO one-machine progressive system enables a single slot machine to offer a progressive jackpot. The Company’s ProTURBO progressive system links the ProLINK progressive technology with the OASIS II system to create a single, highly flexible controller that manages both progressive communications and player tracking/slot accounting data collection.

CDS has recently developed a new product called ProLINK Plasma System. This system is a display network that allows the operator to customize marketing messages on up to 128 plasma displays throughout the property using one Central Studio Workstation.

TurboPower

The Company’s TurboPower Software subsidiary (TurboPower) develops advanced software programming tools used by software professionals to develop applications for business and industry. Located in Colorado Springs, Colorado, TurboPower has a diverse library of programming tools and provides encryption and debugging tools for professional software developers.

The Company’s competitors include International Game Technology, Alliance Gaming (Bally Gaming International), Anchor Gaming, Sigma Gaming, Universal Distributing, Mikohn, WMS Gaming, Acres Gaming, Silicon Gaming, Aristocrat, Atronic, Unidesa, Gaming Systems International, Lodging Systems, Inc. and Yesco.

Business Line
Engaged in providing gaming casino application software
Subsidiary

Advisor
DELOITTE & TOUCHE LLP
IPO date
4/1993
US SIC Code
7373
Company Address
3300, Birtcher Drive

City province or state postal code
89118, LAS VEGAS, NV
Phone: +1 702 269 5000
Fax: +1 702 269 5163
Country address: UNITED STATES OF AMERICA
Website url: www.csds.com