CATELLA AB

CATELLA AB

Previous company name
SCRIBONA AB
Name change date
11/5/2010
Company Overview
Scribona AB is a Swedish company engaged in retail and distribution of computer products and high-tech office equipment. It is registered as a publicly quoted company listed in Stockholm Stock Exchange. The company was formed in 1992 by demerging the operations of the Esselte Group, a well-established and leading international office products group based in Sweden. It is headquartered in Solna, Sweden.
The company business areas include Scribona, which covers distribution of hardware, software and solutions for IT infrastructure, as well as server and storage solutions to digital consumer products and e-commerce, order management and logistics solutions; Carl Lamm, the Swedish general agent for Ricoh’s document management equipment, which includes copy printers, printers, scanners, faxes and multifunctional products. Carl Lamm also serves as the Swedish general agent for Samsung faxes and multifunctional printers, with its own distribution and resale operations in more than 40 locations in Sweden.
Scribona AB is considered as the leading Nordic IT distributor, with a complete selection of hardware, software and IT infrastructure solutions.
The company is active and has operations in Sweden, Denmark, Finland and Norway.
Business Summary
TThe Company is an independent European finance group specializing in Financial Advisory Services, Asset Management and Banking.
Description and history
The Company is an independent European finance group specializing in Financial Advisory Services, Asset Management and Banking. The Company consists of a number of close co-operations in the areas of Financial Advice and Wealth Management and Banking. The activities conducted in independent but closely interacting subsidiaries with their own boards.

History
Formerly, Scribona AB is a company involved in distributes hardware, software and solutions for information technology (IT) infrastructure and e-business in the Nordic countries to resellers, end customers and vendors, through two business areas: Scribona, which covers distribution of hardware, software and solutions for IT infrastructure, as well as server and storage solutions to digital consumer products and e-commerce, order management and logistics solutions; Carl Lamm is the Swedish general agent for Ricoh’ s document management equipment, which includes copy printers, printers, scanners, faxes and multi-functional products. Since mid-2003, Carl Lamm is also the Swedish general agent for Samsung faxes and multi-functional printers, with its own distribution and resale operations in more than 40 locations in Sweden. The Company consists of 5 subsidiaries with operations in Sweden, Denmark, Finland and Norway.

In the beginning of the 1990s, the Company was part of the Esselte Group, which was very large at the time. In 1992, the Group was demerged into two independent companies. The Company focuses on office products that kept the Esselte name. The other Company, which became Scribona, focused on office electronics, office products and information services in the Nordic countries. The Scribona name was launched in conjunction with the demerger, and in the beginning, the former Esselte divisions Information Systems, Enstrцm/Carl Lamm, Svanstrцms and Info were part of Scribona. On December 4, 1992, the Company’s A-share and B-share were listed on the O-list of Stockholm Stock Exchange. Between December 30, 1992 and July 2, 1995, the shares were quoted on the OTC list and later on the A-list. Since 2001, the Company’s shares have also had a secondary listing on the Oslo Stock Exchange. The Company’s shares were delisted from the Oslo Stock Exchange on October 31, 2003.
From diversified operations to a specialized distributor and competence partner:
In the beginning, we conducted wholesale and retail operations, but gradually focused our business concept on wholesaling and advanced distribution services. As part of these efforts, the Esselte Office chain was sold in 1992/93. The Office chain became a franchise concept but it consists of independent resellers today. Between 1996 and 1998, we carried out a major initiative in the Information Services business area. By acquiring the Sifo Management Group in 1996, we captured a market-leading position in the Nordic region. In 1998, we strengthened this position further by purchasing Imedia (Sweden) and World Report (Germany). Later in the same year, we spun off the Sifo Group and distributed the holding to shareholders. In 1998, we also sold the Svanstrцms office products chain, which sharpened our focus and leadership on the distribution of IT products, IT solutions and high-tech office equipment with associated services.
From leading to dominant supplier
In 1998, Instru Data Oy (Finland) and Routers AS (Norway) were acquired to expand our value-added operations. At the end of 1999, the Company acquired WM-data’s Norwegian distribution operations for advanced servers and data storage solutions. In the same year, we signed an outsourcing agreement with Intentia to take over all of the Company’s hardware supply operations in the Nordic region. With these deals, the Company aimed at becoming the leading Nordic player in the distribution of advanced IT infrastructure. At the year-end of 1999, the structure of the Group was changed through the formation of the Solutions, Distribution and Brand Alliance business areas in order to create a more efficient and clearer organization that was better positioned to capitalize on new business opportunities. In the spring of 2001, the Company acquired the IT distributor PC LAN ASA (Norway). After the integration of PC LAN, the Company became a broadest IT distributor in the Nordic countries with leading positions in each Nordic market. The acquisition has provided substantial revenue and cost. The Toshiba Digital Media division was discontinued in the fall of 2003. The agency contract for Toshiba’s portable computers and home electronics products was cancelled in August 2003. Poor profitability was the reason for closing down the division’s activities. However, the Company’s distribution is continuing to distribute Toshiba’s portable computers. In April 2004, Toshiba Document Solutions, a division of the Scribona Brand Alliance business area, was sold to Toshiba TEC. The sale of the division had a positive, one-time impact on the Company’s net results and cash position and represented another step in the restructuring of the Group. The Company decided in 2004 to broaden its offer by grouping all the sales of IT products in one joint business area of Scribona. The new business area supplies products and solutions from server and storage solutions to digital consumer products. As of September 1, 2004, the Scribona Group is composed of two business areas; (Scribona and Carl Lamm).

Delisting from NASDAQ OMX Stockholm AB of Scribona AB (17/09)
Scribona AB has requested a delisting of the company’s shares from NASDAQ OMX Stockholm AB (the Exchange).

The Exchange has approved the application and decided to delist the shares of Scribona AB ser. A and ser. B (ISIN code SE0000188500, order book ID 854 for the A-share and ISIN code SE0000188518, order book ID 855 for the B share).

The last day of trading will be Thursday, January 15th, 2009

First North:New share for trading, Scribona AB (11/09)
Scribona AB’s A and B shares will be traded on First North as from January 16, 2009.

Change of name
The Company completes the acquisition of Catella AB on September 13, 2010 and changed its name to Catella AB with effective on 5 November 2010.

Formed by demerging the operations of the Esselte Group

Business Line
Engaged in retail and distribution of computer products and high-tech office equipment
Subsidiary
A-COM AB via its funds
Advisor
ERNST & YOUNG AB
IPO date
12/4/1992
US SIC Code
5045
Company Address
P O Box 5894
Birger Jarlsgatan 6
City province or state postal code
102 40, STOCKHOLM
Phone: +46 8 463 33 10
Fax:
Country address: SWEDEN
Website url: www.catella.com