CENTRA SOFTWARE INC

CENTRA SOFTWARE INC

Previous company name

Name change date

Company Overview
Centra Software, Inc. is a privately held company which is engaged in the provision of application software solutions for online business communication collaboration and learning. The registered business address of the company is located in Lexington, Massachusetts.
Centra is the world’s leading provider of enterprise software and services for eLearning and business collaboration. The company’s software solutions integrate Web and voice interfaces and are used for corporate training sessions, educational purposes, team meetings, product development, and customer sales and services. Its products provide application sharing and voice and data exchange capabilities over corporate intranets and the Internet. Some of the company’s clients include Cisco, DuPont, ExxonMobil, Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, McKesson, Merck, Nationwide Insurance, Sysco, Stanford University and Siemens.
Business Summary
Centra Software, Inc. provides application software solutions for online business communication, collaboration and learning. The Company’s products are designed to enable, Web-based interaction and knowledge sharing among customers, partners and employees in a variety of business contexts. Its application software enables groups of people to assemble, converse, interact, share content and work together in real-time over intranets, extranets and the Internet. During the year ended December 31, 2004, the Company combined its application software platform, Centra 7, with third-party integration and professional services to introduce its solutions. Its solutions include Centra for Enterprise Application Rollout, Centra for Sales Effectiveness, Centra for Collaborative Learning and Centra for Customer Acquisition.
Description and history
Centra Software, Inc. provides application software solutions for online business communication, collaboration and learning. The Company’s products are designed to enable Web-based interaction and knowledge sharing among customers, partners and employees in a variety of business contexts. Its application software enables groups of people to assemble, converse, interact, share content and work together in real-time over intranets, extranets and the Internet. During the year ended December 31, 2004, the Company combined its application software platform, Centra 7, with third-party integration and professional services to introduce its solutions. Its solution includes Centra for Enterprise Application Rollout, Centra for Sales Effectiveness, Centra for Collaborative Learning and Centra for Customer Acquisition. The Company also offers consulting, education, content creation and support services that enable its customers to implement, deploy and support its products and solutions throughout their organizations.

Centra Software’s products are available as packaged software license applications or through its application service provider (ASP) service. Based on a common collaboration framework, its products and services support a range of convenient business interactions online, including real-time virtual learning, Web conferences and live interactive Web meetings. Each real-time collaboration interface includes capabilities for voice-over Internet protocol (VoIP), audio, Web-based video, software application sharing, real-time data exchange, facilities for session recording and playback and content management capabilities.

In June 2004, the Company introduced the Enterprise Advantage Subscription (EAS) pricing model, a licensing program designed to enable organizations to meet demand for online collaboration solutions. In October 2004, Centra Software entered into an agreement with EMC Documentum, a technology provider of content management solutions, under which the Company will integrate their Enterprise Content Management platform with its core technology.

The Company’s Centra 7.5 release, referred to as Centra Live, which is anticipated to be available in June 2005, will include a Microsoft client architecture that will eliminate dependence on Microsoft JVM and support clients in both Macintosh and Citrix environments in the future. Centra Software is developing add-on modules for its specialized solution, Centra for Enterprise Application Rollout, to provide users with moment-of-need support by integrating with an Electronic Performance Support System (EPSS) and a help desk communication software application that will enable users to access support and provide escalation for support.

Centra 7

Centra 7 is an enterprise multimedia collaboration and knowledge delivery application that was created to support integration with operational business activities, before, during and after an online session. Centra 7’s capabilities include features for administering participants, managing in-session content, scheduling and recording online sessions and accessing recorded collaboration sessions after the event for on-demand learning or corporate compliance. It is available in nine languages (English, French, German, Italian, Spanish, Danish, Japanese, simplified Chinese and traditional Chinese).

Centra 7 for Virtual Classes is designed for virtual classrooms and teamwork. Its real-time collaboration features include full-duplex VoIP audio, integrated Web-based video, application sharing with mark-up, breakout rooms, whiteboards, slide mark-up, Web touring, text chat, real-time feedback, quizzes, surveys, graded assessments, and record and playback capabilities. Management capabilities include scheduling classes, enrolling students and reporting student learning activity and assessment results and passing information to Learning Management Systems.

Centra 7 for Web Seminars is designed for Web events, such as online seminars and corporate communications. Integrated capabilities for both VoIP and traditional teleconferencing audio provide customers with the choice that suits their audience, infrastructure and budget. In-session features also includes streaming video, application sharing, record and playback, and system administration capabilities optimized for managing large groups of attendees.

Centra 7 for Self-Service Meetings provides a virtual meeting facility where users can schedule, organize and run their own Web meetings with co-workers, customers, suppliers, partners and prospects. Using Centra for Self-Service Meetings, individuals can hold online business meetings with others inside or outside their corporate network, using a personal meeting room for spontaneous meetings, or using Microsoft Outlook to organize a meeting for a later date and time. In-session features include Microsoft PowerPoint content import, VoIP audio, Web-based video, application sharing, real-time file transfer, and record and playback capabilities. Post-meeting features include an automated e-mail summary.

Centra Knowledge Center is designed to provide on-demand or assigned access to a variety of learning resources and corporate information assets stored in a centralized, standards-based, online content library. Its capabilities include content search and management, personalized learning tracks, learning program administration, skills tracking and assessment, and progress and performance reporting.

Solutions

Centra for Enterprise Application Rollout solution is designed to save organizations expense by shortening application rollout cycles and lowering travel, facilities and telecommunication costs associated with traditional rollout methods. This solution enables customers to engage their users during the design phase, conduct project team meetings online, communicate executive support and project updates, rollout personalized training to employees through a combination of self-service and live online learning and automate the gathering and reporting of the progress of the rollout and effectiveness metrics. The Company is also developing add-on modules for this solution to provide users with moment-of-need support by integrating with an EPSS and a help desk communication software application (expected to be available in June 2005.)

Centra for Sales Effectiveness is a solution designed to assist sales forces and channel partners in the pursuit of sales opportunities through greater personnel productivity and marketing intelligence. It also enables organizations to accelerate field readiness when launching new products or responding to competitive actions, deliver product and sales methodology training, assess and track sales rep product knowledge and competency, conduct online sales presentations and meetings, provide individualized coaching sessions, launch products and establish continuity.

Centra for Collaborative Learning solution is designed as an e-Learning delivery solution for ongoing individual development and knowledge transfer. The Company’s Collaborative Learning solution provides capabilities that capture, share and manage information and skills in a variety of formats to meet the requirements of specific learners or job tasks. It enables customers to gain knowledge of products and services and solve critical collaboration requirements around corporate e-Learning programs, corporate universities, new employee orientation, customer training, soft skills training, executive education and Human Resources benefits and policy updates.

Centra for Customer Acquisition solution automates online meeting events, extends marketing messages to prospective buyers and captures sales leads. This solution delivers Webinars and e-Conferences, facilitates online product launches, announcements and demos, and broadcasts events and cost-effective online user conferences.

Business Line
Provision of application software solutions for online business communication collaboration and learning
Subsidiary

Advisor
KPMG LLP
IPO date
2/2000
US SIC Code
7372
Company Address
430, Bedford Street

City province or state postal code
02420, LEXINGTON, MA
Phone: +1 781 861 7000
Fax: +1 781 863 7288
Country address: UNITED STATES OF AMERICA
Website url: www.centra.com