CHURCH & DWIGHT CO INC

CHURCH & DWIGHT CO INC

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Company Overview
Church & Dwight Co., Inc. is the leading producer of sodium bicarbonate in the United States. The company was founded in 1846 by John Dwight of Massachusetts and his brother-in-law Dr. Austin Church of Connecticut. Its headquarters is based in Princeton, New Jersey.
Church & Dwight Co., Inc. produces sodium bicarbonate, popularly known as baking soda which is used as cleaning, deodorizing, leavening and buffering agent. The company operates its business into three divisions: consumer domestic, consumer international and specialty products. The consumer domestic division covers both household and personal care products while consumer international handles international operations of personal care products. The specialty products division takes charge of manufacturing specialty inorganic chemicals, animal nutrition and specialty cleaners. Consumer products include baking soda, household deodorizers and cleaners, oral care products, pet care items and personal care products. Specialty products include feed ingredients for improving agricultural products, ARMAKLEEN cleaning agent for the printed circuit board industry and ARMEXr cleaning and coating removal systems for cleaning, degreasing and removing paint of various alloys, metals (including hard anodized coatings), plastics, and composites without having the substrate damaged or distorted.
The company manufactures and markets its own consumer and specialty brands ARM & HAMMER. It also distributes other brands such as XTRA, NICE’N FLUFFY, OXI CLEAN for laundry; MENTADENT, PEPSODENT, AIM and CLOSE-UP toothpaste brands; SPINBRUSH, a battery-operated toothbrush; ARRID Antiperspirant, TROJAN Condoms, NAIR Depilatories and FIRST RESPONSE Home Pregnancy and Ovulation Test Kits; KABOOM bathroom cleaners and ORANGE GLO household cleaner products; and LAMBERT KAY Pet Care brand. The company has licensing rights to produce these brands as results from acquisitions, mergers and partnerships with companies such as Carter-Wallace, Inc., Unilever oral care business, Orange Glo International and Procter & Gamble.
Church & Dwight Co., Inc. exports sodium bicarbonate throughout the world from plants in the United States. It also has presence in the United Kingdom through its subsidiary Brotherton Specialty Products and in Brazil through Quimica Geral do Nordeste.
Business Summary
Church & Dwight & Co., Inc., develops, manufactures and markets a range of household, personal care and specialty products. Its brands include ARM & HAMMER, (used in multiple product categories such as baking soda, carpet deodorization and laundry detergent), TROJAN Condoms, XTRA laundry detergent, OXICLEAN pre-wash laundry additive, NAIR depilatories, FIRST RESPONSE home pregnancy and ovulation test kits, ORAJEL oral analgesics and SPINBRUSH battery-operated toothbrushes. The Company operates in three business segments: Consumer Domestic, Consumer International and Specialty Products. During the year ended December 31, 2009, Consumer Domestic, Consumer International and Specialty Products segments represented approximately 74%, 16% and 10%, respectively, of the Company’s net sales.
Description and history
Church & Dwight & Co., Inc., develops, manufactures and markets a range of household, personal care and specialty products. Its brands include ARM & HAMMER, (used in multiple product categories such as baking soda, carpet deodorization and laundry detergent), TROJAN Condoms, XTRA laundry detergent, OXICLEAN pre-wash laundry additive, NAIR depilatories, FIRST RESPONSE home pregnancy and ovulation test kits, ORAJEL oral analgesics and SPINBRUSH battery-operated toothbrushes. The Company operates in three business segments: Consumer Domestic, Consumer International and Specialty Products. During the year ended December 31, 2009, Consumer Domestic, Consumer International and Specialty Products segments represented approximately 74%, 16% and 10%, respectively, of the Company’s net sales.

In June 2009, the Company sold non-core personal care product lines initially acquired from Del Laboratories, Inc., a subsidiary of Coty, Inc. On August 29, 2008, the Company sold its Consumer International subsidiary in Spain. On February 29, 2008, the Company sold its wholly owned British subsidiary, Brotherton Speciality Products Ltd. (Brotherton).

The Consumer Domestic segment includes the eight power brands and other household and personal care products such as SCRUB FREE, KABOOM, ORANGE GLO and BRILLO cleaning products, ANSWER home pregnancy and ovulation test kits, ARRID antiperspirant, CLOSE-UP and AIM toothpastes. The Consumer International segment primarily sells a variety of personal care products, some of which use the same brands as the domestic product lines, in international markets, including France, the United Kingdom, Canada, Mexico, Australia, Brazil and China. The Specialty Products segment is the United States producer of sodium bicarbonate, which it sells together with other specialty inorganic chemicals for a range of industrial, institutional, medical and food applications. The segment also sells a range of animal nutrition and specialty cleaning products.

Consumer Domestic

The Company focuses in baking soda-based products, as well as other products which use the same raw materials or technology or are sold in the same markets. In addition, this segment includes other deodorizing and household cleaning products, as well as laundry and personal care products. The Company markets its ARM & HAMMER brand laundry detergents, in both powder and liquid forms. It markets its XTRA laundry detergent in both powder and liquid at a slightly lower price than ARM & HAMMER brand laundry detergents. The Company also markets XTRA SCENTSATIONS, a highly fragranced and concentrated liquid laundry detergent. The Company also markets OXICLEAN pre-wash laundry additive. OXICLEAN is the number one brand in the laundry pre-wash additives market in the U.S. The Company markets ARM & HAMMER plus OXICLEAN liquid and powder laundry detergents, combining the benefits of these two laundry detergent products.

Its laundry products also include fabric softener sheets that prevent static cling and soften and freshen clothes. It markets ARM & HAMMER FRESH N SOFT liquid fabric softener and offers another liquid fabric softener, NICE’N FLUFFY, at a slightly lower price enabling the Company to compete at several price points. In 2009, the Company launched ARM & HAMMER Total 2-in-1 Dryer Cloths, a fabric softener sheet used in the clothes dryer that delivers liquid-like softening, freshening and static control.

The Company markets a line of cat litter products, including ARM & HAMMER SUPER SCOOP clumping cat litter. Line extensions of SUPER SCOOP include ARM & HAMMER Multi-Cat cat litter, designed for households with more than one cat, ARM & HAMMER ODOR ALERT cat litter, with crystals that change color when activated, and ARM & HAMMER ESSENTIALS clumping cat litter, a corn-based scoopable litter made for consumers who prefer to use products made from natural ingredients. The Company intends to continue to innovate and offer new products under the ARM & HAMMER brand in the household and pet care categories.

The Company markets a line of household cleaning products including CLEAN SHOWER daily shower cleaner, SCRUB FREE bathroom cleaners and SNO BOL toilet bowl cleaner. It also markets KABOOM bathroom cleaner and ORANGE GLO household cleaning products. In 2009, household products constituted approximately 64% of the Company’s domestic consumer sales and approximately 47% of the Company’s total sales.

ARM & HAMMER Baking Soda, when used as a dentifrice, whitens and polishes teeth, removes plaque and leaves the mouth feeling fresh and clean. The Company also manufactures in the United States and markets in the United States (including Puerto Rico) and Canada, CLOSE-UP, PEPSODENT and AIM toothpaste, and the MENTADENT brand of toothpaste and toothbrushes.

During the year ended December 31, 2008, the Company purchased and began marketing ORAJEL oral analgesics. In 2009, the Company added two new ORAJEL products to its portfolio, BABY ORAJEL Cooling Cucumber Teething Gel and BABY ORAJEL Tooth and Gum Cleanser.

The Company markets SPINBRUSH battery-operated toothbrushes in the United States (including Puerto Rico), the United Kingdom, Canada, the People’s Republic of China and Australia. The Company also markets SPINBRUSH Pro-Select toothbrushes, a two speed version of SPINBRUSH, and SPINBRUSH Pro-Recharge, a rechargeable toothbrush offering up to one week of power brushes between charges. In 2009, the Company introduced SPINBRUSH Sonic. The Company’s deodorant and antiperspirant products are marketed under the ARM & HAMMER, ARRID and LADY’S CHOICE brand names. In 2009, personal care products constituted approximately 36% of the Company’s consumer domestic sales, and approximately 27% of the Company’s net sales.

Consumer International

The Consumer International segment markets and sells a range of personal care products, over-the-counter and household products in international markets, including France, the United Kingdom, Canada, Mexico, Australia, Brazil and the People’s Republic of China. The Company markets depilatories and waxes, home pregnancy and ovulation test kits and oral care products in the international markets. In 2009, the total Consumer International segment sales represented approximately 16% of the Company’s consolidated net sales.

Specialty Products

The Specialty Products (SPD) segment focuses on sales to businesses and participates in three product areas: specialty chemicals, animal nutrition and specialty cleaners. The Company’s specialty chemicals business includes the manufacture, marketing and sale of sodium bicarbonate in a range of grades and granulations for use in industrial markets. In industrial markets, sodium bicarbonate is used by other manufacturing companies as a leavening agent for commercial baked goods, as an antacid in pharmaceuticals, as a carbon dioxide release agent in fire extinguishers, as an alkaline agent in swimming pool chemicals, and as a buffer in kidney dialysis.

The Company manufactures markets and sells MEGALAC rumen bypass fat, a nutritional supplement made from natural oils, which enables cows to maintain energy levels during the period of milk production, resulting in improved milk yields and minimized weight loss. The product MEGALAC is licensed under a long-term license agreement from a British company, Volac Ltd. It also manufactures, markets and sells BIO-CHLOR and FERMENTEN, a range of specialty feed ingredients for dairy cows, which improve rumen feed efficiency and help improve milk production.

The Company also provides a line of cleaning and deodorizing products for use in commercial and industrial applications, such as office buildings, hotels, restaurants and other facilities. The Company and Safety-Kleen Corporation are equal partners in a joint venture, The ArmaKleen Company, which was formed to build a specialty cleaning products business based on the Company’s technology and Safety-Kleen’s sales and distribution organization. In North America, this joint venture distributes the Company’s product line of aqueous cleaners along with the Company’s ARMEX blast media line, which is designed for the removal of a range of surface coatings.

The Company competes with The Procter & Gamble Company, Sun Products Corporation, The Clorox Company, Colgate-Palmolive Company, S.C. Johnson & Son, Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group plc, Johnson & Johnson, Inverness Medical Innovations, Inc. and SSL International plc.

Founded by John Dwight of Massachusetts and his brother-in-law Dr. Austin Church of Connecticut

Business Line
Produces sodium bicarbonate
Subsidiary
ARMKEL BRASIL COSMETICOS LTDA
Advisor
DELOITTE & TOUCHE LLP
IPO date
8/15/1990
US SIC Code
2841
Company Address
469, North Harrison Street

City province or state postal code
08543, PRINCETON, NJ
Phone: +1 609 683 5900
Fax: +1 609 683 5092
Country address: UNITED STATES OF AMERICA
Website url: www.churchdwight.com