ECOLLEGE.COM

ECOLLEGE.COM

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Company Overview
eCollege.com (eCollege), formerly known as Real Education, Inc., is an American company engaged in the provision of eLearning solutions to the post-secondary and K-12 education industries. The company has its registered head office located in Chicago, Illinois.
eCollege is a leading provider of an integrated, standards-based eLearning solution to the post-secondary and K-12 education industries. The company designs, builds and supports some of the most successful, fully online degree, certificate/diploma, and professional development programs in the country. It focuses on providing eLearning solutions to post-secondary and K-12 education programs. Some of its clients include Santa Monica College, Barton County Community College, Texas A&M University Commerce, Pierce College, Northwest Missouri State University, and Eastern Michigan University.
eCollege has developed partnerships with companies and organizations, including Ambassador College Bookstores, Cengage, Design Science (DSI), Impatica, ProClarity, Telerik Corporation, Aventa Learning, Elsevier, McGraw Hill, Pearson, Wiley, Virtual Sage, and XanEdu, among others. The company operates as one of the wholly owned subsidiaries of Pearson Education, Inc., an international publisher of textbooks and other educational material, such as multimedia learning tools.
Business Summary
eCollege.com (eCollege) is an outsource provider of value-added information services to the post-secondary education industry. eCollege has two business segments: eLearning division and Enrollment division (Datamark). Its eLearning segment provides technology, products and services that enable colleges, universities and high schools (K-12 schools) to offer online distance and hybrid educational programs, as well as on-campus courses. Datamark provides integrated enrollment-marketing services to the post-secondary school industry. Until October 2006, the business of the Enrollment division was reported as a separate segment. As a result of the Company’s decision to initiate a process for the sale of the Enrollment division, the results of operations of the Enrollment division as of december 31, 2006, are reported as discontinued operations.
Description and history
eCollege.com (eCollege) is an outsource provider of value-added information services to the post-secondary education industry. eCollege has two business segments: eLearning division and Enrollment division (Datamark). Its eLearning segment provides technology, products and services that enable colleges, universities and high schools (K-12 schools) to offer online distance and hybrid educational programs, as well as on-campus courses. Datamark provides integrated enrollment-marketing services to the post-secondary school industry. Until October 2006, the business of the Enrollment division was reported as a separate segment. As a result of the Company’s decision to initiate a process for the sale of the Enrollment division, the results of operations of the Enrollment division as of december 31, 2006, are reported as discontinued operations.

eLearning

As an on-demand software vendor, the Company provides its customers access to its software products, which consists of online campuses, courses, reporting, content management and administration solutions, through hosting services in its data centers. eCollege also provides services complementing its software, including design, development and management of online campuses and courses, as well as ongoing administration, faculty and student support. The Company’s suite of products and services provides customers with the flexibility to either outsource the development of their online campus and courses or to select individual products and services to meet their needs.

The eCollege Outsource Solution consists of Web-based software and services that facilitate the creation of online programs by our customers and support their operational and academic needs. The eCollege Outsource Solution includes eCollege Teaching Solutions, the eCollege Program Administration System and the Company’s technology infrastructure.

The eCollege Teaching Solutions include the eCourse, eCompanion and Content Manager. eCourse, the Company’s fully online course, is designed for distance learning and hybrid learning, (which encompasses both online and face-to-face class sessions) and includes applications necessary for managing courses, outlining assignments, facilitating class discussions, conducting lectures, testing, grading and interacting with and among students. The majority of the Company’s eLearning revenue is derived from student technology service fees charged for enrollments in eCourses. eCompanion, the Company’s lower priced online supplement to a face-to-face or on-campus course, offers customers some of the functions of eCourse, as well as provides instructors with the tools necessary to create an interactive online component to supplement traditional on-campus courses. The eCollege Content Manager helps customers centrally manage, standardize and reuse content across multiple programs, courses, sections and other applications. Content Manager is tightly integrated into eCollege’s course management system so users do not have to go outside of a course to create, edit, search for or add content to a course or course section.

The eCollege Program Administration Solutions include products and services that provide assistance and tools to customers’ administrators to assist them in enhancing overall program quality and efficient administration. These products and services include Gateway Campus and CampusPortal; Program Management and Reporting, Evaluation Solutions and Program Intelligence Manager. Gateway Campus and CampusPortal are online portal products that offer community, academic and administrative functions similar to those found on a physical college campus. The Gateway Campus provides access to online campus services, courses and course supplements, and includes faculty and administrative services. The Company’s customers can choose to add premium features, such as interactive course catalogs, online admissions forms and online registration to their Gateway Campus. CampusPortal is the Company’s comprehensive portal product and includes all of the functionality of the Gateway Campus and the premium features.

The Company assigns every customer a client services consultant and a back-up team to provide assistance with term and course administration, and user management, as well as to ensure that the customer’s communications and reporting needs are met. It also offers customers a range of standard reports, including activity usage and enrollment reports that analyze student data to help customers manage their online programs. It can also create custom reports that respond to customers’ particular needs.

Evaluation Solutions are Internet-based products that automate the entire course and instructor evaluation process. These products allow the customer to gather data from students and faculty online, and then aggregate the data into reports to help monitor course and program quality, and instructor effectiveness.

Program Intelligence Manager is an interactive analysis toolset that enables customers to identify and act on key drivers affecting student satisfaction, course and program quality and course completion and student retention rates. The functionality allows customers to analyze user activity and trends across multiple courses, programs and schools.

eCollege offers a suite of professional services that complement its Teaching and Program Administration Solutions. These offerings include help desk; course development and support, instructional design consulting and training, and content solutions, and technical consulting. The Company provides assistance to students, faculty and administrators, to ensure that technical questions related to the eCollege System are resolved. It offers course development services and also offers custom technical consulting to meet a customer’s needs, whether it is for a special eLearning-related application, a customized brochure Website, or for integrating the customer’s online programs with its student information systems and other enterprise-wide applications.

The Company’s technology infrastructure provides its customers with a turnkey online program. The technology infrastructure consists of: hosting, Internet connectivity and product advancement. The Company has two commercial data centers and have built redundancy into every critical area of the eCollege System, including security, switches, communication servers, network management, Web servers, application servers, database servers and data storage. eCollege provides optical carrier 3 (OC-3) and Gigabit Ethernet connections balanced over three Tier I Internet providers: multiple Internet providers to insure instant data rerouting if one of the connections should ever fail; Alt Access, a separate alternate network path to a customer’s Website, and worldwide network and application performance monitoring. The Company’s development and quality assurance teams focus not only on features and functionality, but also on the usability and scalability of its products.

Enrollment

The products and services offered by Datamark are focused on three stages of the student life cycle: recruiting (lead generation), enrollment (lead conversion), and student retention. Its lead generation products primarily consist of direct mail, media placement and interactive marketing solutions that are designed to attract the interest of the most likely candidates for enrollment at its customers’ institutions.

Datamark provides sophisticated lead response tracking and utilizes that tracking to optimize the media mix for customers on a continual basis. With respect to enrollment products and services, Datamark provides lead conversion systems, as well as post-lead communication campaigns to increase the number of leads that actually convert into enrollments. Datamark’s LeadBoost service is a customized lead contact strategy that uses a tailored mix of mail, interactive and telephonic media to keep interested prospects engaged. As of December 31, 2006, the Enrollment division had approximately 150 customers.

The Company competes with Blackboard, Inc., Desire2Learn Inc. and ANGEL Learning, Inc.

Formerly known as Real Education, Inc

Business Line
Engaged in the provision of eLearning solutions to the post-secondary and K-12 education industries
Subsidiary
ECOLLEGE INTERNATIONAL, INC.
Advisor
GRANT THORNTON LLP
IPO date
12/1999
US SIC Code
7373
Company Address
Suite 1800
1, N. LaSalle Street
City province or state postal code
60602, CHICAGO, IL
Phone: +1 312 706 1710
Fax:
Country address: UNITED STATES OF AMERICA
Website url: www.ecollege.com