ELOQUENT INC

ELOQUENT INC

Previous company name

Name change date

Company Overview
The company is a privately held firm engaged in the provision of computer programming services. It was formed in the year 1995. The registered business office of the company is located in San Mateo, California.
The company provides sales-effectiveness solutions that enable customers to increase the productivity of their sales and marketing organizations, accelerate new product revenue and reduce product-launch expenses. Its solutions include the Eloquent Launchforce Software and professional services, which allow customers to deliver custom, rich media content to their sales force and channel partners. Launchforce is an application that enables fully integrated communication between the sales force and channels, executive management and marketing team. This solution allows users to post, access and track the effectiveness of all content.
Business Summary
Eloquent, Inc. provides sales-effectiveness solutions that enable customers to increase the productivity of their sales and marketing organizations, accelerate new product revenue and reduce product-launch expenses. The Company’s solutions include the Eloquent LaunchForce Software and Professional Services customers can use to deliver custom, rich media content to their sales force and channel partners. Eloquent’s LaunchForce application enables production and hosting of rich media product and sales content, personalized delivery of the content and detailed measurement of the results. LaunchForce delivers content on the Web via intranets or extranets or CD-ROMs. Eloquent LaunchForce services include software development and system integration, video and rich media content production and hosting. In March 2003, the Company was acquired by Open Text Corporation.
Description and history
Eloquent, Inc., formed in 1995, provides sales-effectiveness solutions that enable customers to increase the productivity of their sales and marketing organizations, accelerate new product revenue and reduce product-launch expenses. The Company’s solutions include the Eloquent LaunchForce Software and Professional Services, which allow customers to deliver custom, rich media content to their sales force and channel partners. Eloquent’s LaunchForce application enables production and hosting of rich media product and sales content, personalized delivery of the content and detailed measurement of the results. Rich media content involves the combination of video, audio, graphics and text in a synchronized, searchable and navigable format. LaunchForce delivers rich media content on the Web via intranets or extranets or CD-ROMs. Eloquent LaunchForce services include software development and system integration, video and rich media content production and hosting. The Company’s customers are primarily Fortune 1000 companies. In March 2003, the Company was acquired by Open Text Corporation. Open Text Corporation develops, markets, licenses and supports collaboration and knowledge management software for use on intranets, extranets and the Internet.

Eloquent LaunchForce

LaunchForce is an application that enables fully integrated communication between the sales force and channels, executive management and marketing team. This solution allows users to post, access and track the effectiveness of all content. LaunchForce stores, organizes and delivers all content to users through a single, graphical browser interface. Principle elements of the Company’s software include the Information Center, the Control Center, Tracking Center, Eloquent LaunchForce Studio and Eloquent LaunchForce Live.

The Eloquent LaunchForce Information Center is the access point for users of the Company’s software. The user interface allows the Company’s customers to navigate, find and access personalized content of all media types. This enables access to sales and product information. Users manage their development by utilizing the personal progress management window. By integrating Eloquent’s rich media technology with other data formats, LaunchForce is intended to facilitate increased comprehension and retention.

The Eloquent LaunchForce Control Center, typically used by an organization’s marketing team, allows for creation and delivery of product and sales information. An audience-targeting feature allows the user to customize content to different audiences, or reuse content across audiences. LaunchForce stores, organizes and delivers all content through a single graphical browser interface. The product supports word-processing documents, spreadsheets, rich media presentations, HTML pages, video, audio, quizzes and surveys and events calendars.

The Eloquent LaunchForce Tracking Center allows management to track key sales readiness metrics, including usage, comprehension, reach and user satisfaction. Management can monitor the effectiveness of the materials with integrated testing, quizzes and usage reports and adjust content as messages and channels evolve.

LaunchForce Studio is a dynamic authoring and editing environment that allows users to create, edit and publish rich media presentations from the desktop. Using a Web camera, microphone and Microsoft PowerPoint slides, presenters can create, record and edit their own rich media presentations that deliver complex messages to large audiences over the Internet or via CD-ROM. Presentations can include synchronized audio, video, transcripts, graphics and software demonstrations. Using LaunchForce Studio, customers can create professional presentations without the need to hire a professional production team.

LaunchForce Live is an optional module that allows customers to deliver complex messages real-time to a live, distributed audience over the Internet as if the presenter and audience were in the same room. With LaunchForce Live, users sit at their desktop personal computer and use a Web browser and a desktop player to view a video of the speaker, hear audio and watch Microsoft PowerPoint slides, Web pages or software demonstrations. Interactive features allow users to respond to polls or ask questions of the speaker. Live navigation enables users to respond to interruptions, by pausing the presentation, or enter the presentation late without missing anything. Automatic archiving saves the entire presentation for on-demand viewing. Reporting features record user actions and document who attended the presentation, how long they attended and what features they utilized during the presentation.

Professional Services

The Company’s professional services organization offers a range of services to meet customer-specific needs. These include hosting, custom software development and system integration, product-launch consulting and video and rich media content production.

Eloquent’s optional hosting service enables customers to utilize its software over the Web on the Company’s servers, which relieves its customers of the need to manage the servers and solve integration issues. The Company’s hosting solution optimizes performance of LaunchForce and enables scalability, while avoiding potential bandwidth strain to customers’ information technology staff or corporate networks.

The Company’s professional services organization provides installation and configuration services enabling immediate customer productivity. Eloquent also facilitates integration of its sales effectiveness software with its customers’ learning management systems, intranet sites, employee portals or sales automation systems in response to their business requirements.

Eloquent’s product-launch consulting services include strategy development, project planning and launch-planning development, implementation planning and execution. Project planning and launch-plan development includes guidance on best practices to facilitate development of an optimal product launch plan. Implementation planning includes defining milestones, deliverables and schedules to guide the project through deployment.

The Company’s content-production services include videotaping, editing and digitization, as well as audio transcription and translation, graphics production and software-demonstration services. The Company videotapes live speakers, using local video crews and simple lighting. The Company then converts the video into digital format and divides long segments into short talks and removes outtakes. It “compresses” the digital video and audio tracks using compression technologies. Transcription services provide word-for-word audio transcripts that are synchronized to the speakers presentation and are full-text searchable. If desired by the customer, content translation services provide localization of multi-lingual, Roman-script, text files. Graphics-production services help the Company’s customers design and edit graphic elements for their presentations, including Microsoft PowerPoint slides, menu navigation and deployment packaging for CD-ROM or Internet delivery. The Company’s software-demonstration services allow its customers to digitally capture and integrate software demonstrations into their rich media presentations.

The Company’s customer support organization helps customers resolve any issues that arise during the development process. It also provides an online help center that contains information on product features and functionality.

Business Line
Engaged in the provision of computer programming services
Subsidiary

Advisor
PRICEWATERHOUSECOOPERS LLP
IPO date
2/2000
US SIC Code
7371
Company Address
Suite 100
2000, Alameda de las Pulgas
City province or state postal code
94403, SAN MATEO, CA
Phone: +1 650 294 6500
Fax: +1 650 294 6400
Country address: UNITED STATES OF AMERICA
Website url: www.eloquent.com