ENLIVEN MARKETING TECHNOLOGIES CORPORATION

ENLIVEN MARKETING TECHNOLOGIES CORPORATION

Previous company name
VIEWPOINT CORPORATION
Name change date
1/1/2008
Company Overview
American-based Viewpoint Corp. is an Internet marketing technology company that focuses on using its technical capabilities to help companies market their products and services on the Internet. The company has its head office in New York City, New York.
Viewpoint offers a line of digital products and services for Internet marketers. The company uses its visualization technology to drive customer-facing marketing tools that enable companies to showcase complex products in a simple way, and allows for user interaction. In addition, Viewpoint builds digital assets that serve as productivity and sales tools for automotive, heavy industry, technology and other vertical markets. The company’s clients include America Online, General Electric, General Motors, Hewlett Packard, IBM, Lexus, Microsoft, Samsung, Scion, Sony, and Toyota.
In May 2007, Viewpoint acquired MAKOS Advertising, L.P, an US-based full service creative agency. MAKOS specializes in broadcast and video advertising, branding and graphic design.
The Viewpoint shares are traded on the NASDAQ stock market under the ticker symbol .
Business Summary
Enliven Marketing Technologies Corporation (Enliven) is an Internet marketing technology company that focuses on using its technical capabilities to help companies market their products and services on the Internet. Enliven provides a suite of digital products, services and consulting for Internet marketers. Enliven employs its visualization technology to drive customer-facing marketing tools that enable companies to showcase complex products in a simple way, and allows for user interaction. Enliven’s family of brands include Unicast, the Internet marketing and advertising technology group, and Springbox, the creative digital marketing solutions group. All of the Company’s three product segments have their roots in its core software offering, the Viewpoint Media Player (VMP). The VMP is a free software product installed by Internet consumers on their computers to view specialized digital content displayed by Websites. In October 2008, DG FastChannel, Inc. acquired Enliven.
Description and history
Enliven Marketing Technologies Corporation (Enliven) is an Internet marketing technology company that focuses on using its technical capabilities to help companies market their products and services on the Internet. Enliven provides a suite of digital products, services and consulting for Internet marketers. Enliven employs its visualization technology to drive customer-facing marketing tools that enable companies to showcase complex products in a simple way, and allows for user interaction. Enliven’s family of brands include Unicast, the Internet marketing and advertising technology group, and Springbox, the creative digital marketing solutions group. All of the Company’s three product segments have their roots in its core software offering, the Viewpoint Media Player (VMP). The VMP is a free software product installed by Internet consumers on their computers to view specialized digital content displayed by Websites. In April 2007, the Company completed the acquisition of MAKOS Advertising, L.P., a full-service creative agency that specializes in broadcast and video advertising, branding and graphic design. In October 2007, the Company completed the acquisition of Springbox, an Austin-based interactive marketing firm with capabilities in digital Web marketing and creative solutions. In October 2008, DG FastChannel, Inc. acquired Enliven.

Unicast by Enliven Advertising Solutions (Advertising Systems)

The Company offers an online advertising campaign management and deployment product known as the Unicast Advertising Platform (UAP). UAP permits publishers, advertisers and their agencies to manage the complex process of deploying online advertising campaigns. This process includes creating the advertising assets, selecting the sites, on which the advertisements will be deployed, setting the campaign parameters (ad rotation, the frequency with which an ad may be deployed, and other metrics), deployment and tracking of campaign results.

The Company designed UAP to integrate creative assembly with campaign management and detailed performance analysis. In addition, UAP has capabilities of any deployment system to deliver ad formats and media types, including several different video formats, three-dimensional (3D) content and all major rich media units. UAP is technology agnostic, meaning it delivers advertisements that utilize all major technologies and formats, not just those exploiting the special capabilities of the VMP. In January 2005, Enliven acquired Unicast Communications Corp. (Unicast), engaged in the delivery of Internet video advertisements that play interstitially when a Web surfer moves between pages at a Web publisher’s site, adding another video ad delivery mechanism to the Company’s solution.

Following the acquisition of Unicast, the Company integrated its entire product offerings into one suite of products called its Unicast Online Advertising Suite. This suite of products includes Unicast Transitional (full-screen and partial-screen video and interactive ads that are shown to consumers as they navigate between pages), Unicast In-Page (video and interactive ads embedded within Web pages, including standard and expandable banners, pre-roll and post-roll ads), and Unicast Over-the-Page (video and interactive ads that float/play over the top of an Internet site page). The suite of products is delivered using UAP.

Search Solutions (Search and Licensing)

On March 17, 2004, the Company entered the Internet search business by launching a toolbar search product, which the Company calls the Enliven Toolbar. The Enliven Toolbar attaches to the Internet Explorer browser, enabling Web surfers to conduct Internet searches without leaving the Webpage they are viewing. When a user enters a term or phrase in the search field of the Enliven Toolbar, search results appear not only as text links listed on a search results page but also as thumbnail icons of the Web pages themselves in a tray that descends from the Enliven Toolbar. Additionally, if a user visits certain Internet search engine sites, the Enliven Toolbar will simultaneously receive a user’s search request and provide the user comparative thumbnail search results in the Enliven Toolbar search results tray. The Company executed a search advertising agreement, during the year ended December 31, 2004, and amended it in 2006, with Yahoo!. The agreement provides that Yahoo! is the exclusive provider of search results for the Enliven Toolbar through March 2008 and pursuant to the agreement’s automatic renewal provision, has been extended to March 2009.

The Company generates revenue from the Viewpoint and Fotomat Toolbars when an Internet consumer uses the Toolbar to conduct an Internet search, or when they have the Toolbar installed and conduct a search at several Internet sites. It also generates revenue, although a very small percentage, when a user conducts a search from its search homepage, www.viewpointsearch.com. Revenue is generated when the consumer clicks on sponsored results provided by Yahoo! that have been provided because an advertiser has paid to be included in Yahoo!’s search results. Yahoo! receives the fee from the advertiser and pays Enliven a percentage of this fee 45 days after the end of the month in which the advertisement is clicked.

Springbox Creative and Digital Marketing Solutions (Creative Services)

During the year ended December 31, 2007, the Company acquired Springbox, Ltd. (Springbox) an Austin-based interactive marketing firm with expertise in digital Web marketing and creative solutions, and merged the company with the Company’s Studio division, which provides fee-based professional services for creating content and implementing visualization solutions. Springbox provides Web based marketing solutions for numerous global clients. Springbox was acquired to align with its strategy to enhance Web based product offerings, in order to meet the escalating demand for creative digital and Internet solutions from clients. Springbox provides creative solutions that can be leveraged across the Unicast Advertising Platform and integrated with its Premium Rich Media ad delivery capabilities. Springbox allows the Company to provide full service interactive marketing solutions for clients. Aside from generating significant revenues, the division can also increase the number of Websites that use the Enliven platform and distribute VMP’s to their customers.

Enliven competes with aQuantive, Doubleclick, 24/7 RealMedia, Pointroll, Eyeblaster, Macromedia, Inc., Cycore AB, Google Inc., Yahoo!, MSN, AskJeeves, Inc. MIVA (formerly FindWhat) and InfoSpace.

Business Line
Internet marketing technology company that focuses on using its technical capabilities to help companies market their products and services on the Internet
Subsidiary
MAKOS ADVERTISING, L.P.
Advisor
PRICEWATERHOUSECOOPERS LLP
IPO date
12/1995
US SIC Code
7373
Company Address
16th Floor
205, West 39th Street
City province or state postal code
10018, NEW YORK, NY
Phone: +1 212 201 0800
Fax: +1 212 201 0801
Country address: UNITED STATES OF AMERICA
Website url: www.enliven.com