EXCHANGE APPLICATIONS, INC.

EXCHANGE APPLICATIONS, INC.

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Company Overview
Exchange Applications, Inc., doing business as Xchange, Inc., is a publicly quoted company engaged in the provision of customer relationship management (CRM) solutions in the United States and abroad. The company has its registered headquarters located in Boston, Massachusetts. It is traded on OTC Bulletin Board under the ticker symbol EXAP.
Exchange Applications serves as the leading provider of software products and services that optimize the value of customer relationships in the United States. The company provides an open-platform CRM software solution which unifies all customer data collected from disparate channels in real time, analyzes the data to generate recommendations that increases customer value, and distributes those recommendations consistently to each customer channel. In addition, it offers consulting services and methodologies to develop measurements, best practices, and business processes to create a customer-centric, marketing focused environment throughout all levels of an organization. Its solutions are designed for Global 2000 (world’s top 2000 companies) and mid-sized companies spanning diverse markets, such as financial services, telecommunications, retail, insurance, utilities, travel and hospitality, and automotive industries.
Exchange Applications has sales offices in Boston, London, and Sydney, and has re-seller relationships with Acxiom, Epsilon, Experian, IBM, Harte-Hanks, Fair Isaacs, and others, which grant these companies the right to re-market its software and utilize its marketing materials. The company also company has co-marketing arrangements with companies, such as Cap Gemini Ernst & Young.
Business Summary
Exchange Applications, Inc., doing business as Xchange, Inc., provides Customer Relationship Management (CRM) solutions that help companies earn a greater share of their customers’ business through relevant, personalized customer communications. The Company provides an open-platform CRM software and services solution that is designed to help clients customize offers based on profile information, synchronize offers across multiple customer channels in real-time and track the responses. This solution is designed to provide companies with opportunities to improve their acquisition and retention of customers and to increase customer relationship profitability. The Company’s CRM solutions are licensed for use at approximately 300 client sites in 33 countries, as well as six United States marketing service bureaus.
Description and history
Exchange Applications, Inc., doing business as Xchange, Inc., provides Customer Relationship Management (CRM) solutions that help companies earn a greater share of their customers’ business through relevant, personalized customer communications. The Company provides an open-platform CRM software and services solution that is designed to help clients customize offers based on profile information, synchronize offers across multiple customer channels in real-time and track the responses. This solution is designed to provide companies with opportunities to improve their acquisition and retention of customers and to increase customer relationship profitability. The Company’s CRM solutions are licensed for use at approximately 300 client sites in 33 countries, as well as six United States marketing service bureaus.

The Company’s activities during its early stages of operation focused on the development of software solutions to provide customer communications support to businesses. In 1995, the Company began providing professional services in the areas of marketing program design and execution and data warehousing. In March 1997, Xchange ceased providing marketing program design services. The Company’s development efforts culminated in the introduction to market in July 1996 of Xchange Campaign. Since this initial introduction of Xchange Campaign, the Company has continued to focus significant resources on the development of additional functionality and features of the its original products as well as the development and acquisition of additional solutions within the Company’s CRM solution set including Xchange Real Time, Xchange eMessaging and Xchange Analytics. In October 2001, the Company announced Xchange 8, which is a bundling of the Company’s existing products, as part of a strategy to move away from selling individual software components to selling an integrated set of software solutions.

The Xchange 8 product suite unifies all customer data collected from disparate channels in real-time, analyzes the data to generate recommendations that will increase customer value, and distributes those recommendations consistently to each customer channel. In addition, Xchange 8 features consulting services and methodologies to develop measurements, best practices and business processes to create a customer-centric, sales-focused environment throughout all levels of an organization.

Xchange solution services help companies ensure the successful deployment of the CRM initiatives and help them plot long-term full CRM solutions. Xchange 8’s Professional Services include Business Assessments, Technical Assessments, Installation and Configuration, Touch Point Integration, Data Transformation and Engagement Management. Its Education Services provide clients with the knowledge required to successfully use, operate and maintain Xchange 8. Training is available for both end-users of the product and operations/IT staff who are typically charged with making sure that the product is up and running. Its Customer Support Services are offered to supplement the basic maintenance support services included with the product(s). In cases where an Xchange 8 component becomes mission-critical, Xchange can develop support services tailored to meet the client’s requirements.

Business Line
Publicly quoted company engaged in the provision of customer relationship management (CRM) solutions in the United States and abroad
Subsidiary

Advisor
ARTHUR ANDERSEN LLP
IPO date
12/1998
US SIC Code
7373
Company Address
89, South Street

City province or state postal code
02111, BOSTON, MA
Phone: +1 617 737 2244
Fax: +1 647 443 9143
Country address: UNITED STATES OF AMERICA
Website url: www.exapps.com