FORMATION GROUP PLC

FORMATION GROUP PLC

Previous company name
PROACTIVE SPORTS GROUP PLC
Name change date
7/21/2004
Company Overview
Formation Group PLC is a company that provides sports marketing and management services in the United Kingdom. The company was established in 1994 as Proactive Sports Management by former football internationals Kevin Moran and Jesper Olsen, and founding Director Paul Stretford. It was renamed from Proactive Sports Management to Formation Group PLC in 2004 to position itself for future growth and to conform to the company’s market position and direction.
Formation Group is one of the world’s leading fully integrated sports marketing and management businesses, providing services to blue chip brands, sporting bodies, clubs and elite athletes. The company operates three distinct divisions, under which each company functions with unique objectives, brand identity and area of expertise: wealth management – trading as Kingsbridge Asset Management, providing financial advice and services to professional athletes and associations; representation – trading as Proactive UK and Proactive USA, providing representation and management services to professional footballers; and legal and professional services – trading as Capital Sports Solutions, providing bespoke capital funding services and solutions to sporting clubs. In addition, the company’s active sports marketing reflects the increasing importance of sports marketing within the group and positions the company to capitalize on its market position as a brand facing, full service sports marketing agency.
Business Summary
The principal activities of the Group are the provision of management and professional services to clients within
the sports, music and entertainment sectors as well as other high net worth individuals and trusts.
Description and history
Formation Group Plc (formerly Proactive Sports Group Plc) was incorporated on 22 January 2001. Its company shares are listed on the London Stock Exchange on 17 May 2001. The principal activities of the Group are the provision of management and professional services to clients within the sports, music and entertainment sectors as well as other high net worth individuals and trusts.

CHANGE OF NAME

At the Extraordinary General Meeting, the Special Resolution to approve the change of the Company’s name to Formation Group plc was approved. This change of name takes effect on July 21,2004. Formation Group will continue to be listed on the Alternative Investment Market of the London Stock Exchange, trading under the RIC Code FRM.

HISTORY

Formation Group PLC is one of the world’s leading fully integrated sports marketing and management businesses.

Our defined strategy of utilising excellent people combined with a unique integrated service proposition has resulted in a large number of household blue chip brands choosing the Group to manage their sporting interface. Alongside this, a wealth of professional athletes have selected our management and representation businesses to manage their professional careers.

Formation Group PLC is able to offer services in its core integrated areas of Sports Marketing, Wealth Management, Representation and Legal and Professional Services.

1994
Proactive Sports Management is incorporated on 26 th August by former football internationals Kevin Moran and Jesper Olsen, and founding Director Paul Stretford.

1995
Building on its success in Player Representation, Proactive Sports Management launches a Hospitality & Events Division to provide exclusive football hospitality packages and other bespoke events services to individuals and corporate clients.

2001
Neil Rodford is appointed as Chief Operating Officer , to oversee the transformation of the Group into a broader and fully integrated sports management business. Company floated on AIM with a market capitalisation of Ј32m.

Proactive Sports Group Plc is established as a multi-faceted organisation with 3 core areas of business: –

Representation Division – Providing professional management services to both players and clubs in the football sector.
Sports Marketing Division – A specialist service division dealing all aspects of player sponsorship and apparel deals.
Hospitality & Events Division – Organising corporate hospitality packages at football matches and other major sporting events.
Proactive Sports Group Plc acquires Tempo Management A/S , a leading Danish representation business.

This reflects the further consolidation of the market by the Group. Company is re-branded to Proactive Scandinavia A/S

2002
Proactive Sports Group Plc acquire certain assets of leading sport management company International Sports Management Group Ltd . The acquisition of these assets brings Proactive’s represented player total to 376 in addition to adding a further six FIFA registered agents to the Group. The transaction further consolidates Proactive’s position in the market place. Assets are merged into existing operating companies.

Proactive Sports Group Plc acquires Fox Sports Ltd (t/a Fox Advertising), one of the UK ‘s leaders in sports Ground Advertising, Corporate Hospitality, Project Management and Consultancy. Fox also represents several Premier League clubs and provides marketing solutions to athletics and rugby. The addition of Fox adds further strength and depth to the Sports Marketing division.

2003
Neil Rodford appointed as Chief Executive.

Proactive Sports Group Plc forms Wealth Management Division through acquisition of Kingsbridge Asset Management Ltd . Kingsbridge provide financial services and advice to a client base which includes over 600 UK based professional footballers, managers and coaching staff. In addition, the company also advises clients from other sports such as Rugby , Cricket, Golf and Racing. The acquisition will form the basis of a new Wealth Management Division for the Group.

Proactive Sports Group Plc forms Legal and Professional Services Division to offer legal and accountancy expertise to its clients through a range of preferred suppliers.

2004
Proactive Sports Group Plc acquires Sponsormatic APS , a perimeter advertising company based in Copenhagen , servicing Northern Europe . The acquisition represents another step forward in the implementation of our strategy to develop the Group as the market leader in providing an integrated sports service.

Proactive Sports Group Plc is renamed Formation Group PLC to position itself for future growth and more accurately reflect the company’s market position and direction. The company offers fully integrated sports marketing and management services to blue chip brands, sporting bodies, clubs and elite athletes.

Proactive Sports Marketing is renamed Active Sports Marketing , reflecting the increasing importance of Sports Marketing within the Group and position the company to capitalise better on its market position as a brand facing, full service sports marketing agency.

2005
Formation Group Plc acquires Capital Sports Solutions, a new financial services business. The acquisition will add substance and scale to the Legal & Professional Services Division and is another step forward in the implementation of the Group’s strategic model.

Formation Group now comprises the following divisions/companies: –

Sports Marketing
– Active Sports Marketing Ltd

– Fox Advertising Ltd

– Sponsormatic APS

Wealth Management
– Kingsbridge Asset Management Ltd

Representation
– Proactive UK

– Proactive Scandinavia A/S

– Proactive USA

Legal & Professional Services
– Capital Sports Solutions Ltd

Established as Proactive Sports Management by former football internationals Kevin Moran and Jesper Olsen, and founding Director Paul Stretford

Business Line
Provides sports marketing and management services
Subsidiary
COLUMBIA AND FORMATION GROUP (IRELAND) LIMITED
Advisor
GRANT THORNTON UK LLP
IPO date
5/17/2001
US SIC Code
8741
Company Address
Oakwood House
414-422, Hackney Road
City province or state postal code
E2, LONDON
Phone: +44 207 920 7590
Fax: +44 207 739 7682
Country address: UNITED KINGDOM
Website url: www.formationgroupplc.com