FUND.COM INC.

FUND.COM INC.

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Company Overview
The company is a publicly quoted firm engaged in the publication of online financial information for both the mass and institutional markets. It was founded in 2007 and conducts its business from its registered head office located in New York, New York.
The company focuses on the investment fund market. It establishes a destination Web site of personal finance channels, including mutual funds, hedge funds, money market funds, exchange traded funds, closed end funds, commodity funds, and other types of pooled investment vehicles. The company generates pay-for-performance online advertising revenue by connecting investors with financial product providers. It provides consumers with free information about investment funds, including original, aggregated, and community selected articles about the fund industry, statistics on fund performance, and other fund-specific detail.
The company’s operating subsidiaries include Fund.com Managed Products, Inc., which offers asset-based licensing agreements for its Index content, including the EQUITIES Hedge Fund Index; and Fund.com Capital, Inc., which makes investments in other financial institutions and fund management companies.
Business Summary
Fund.com Inc. is a provider of fund management products and risk management solutions that help financial advisors, wealth managers, institutions and ultra-high-net-worth families create and manage wealth. The Company also offers services and investment fund information to the mass-market individual investor over the Internet at www.fund.com. The Company’s wealth management business solutions include ETF platform, regulatory authority, investment products, fund distribution and online lead generation. The Company has four wholly owned subsidiaries: Fund.com Technologies, Inc.; Fund.com Managed Products, Inc., with its wholly owned subsidiary Fund.com Capital, Inc.; Whyte Lyon Socratic, Inc., and Weston Capital Management, LLC. It also has a 60% interest in AdvisorShares Investments LLC. On November 2, 2009, the Company acquired Whyte Lyon Socratic, Inc. (Whyte Lyon). On March 29, 2010, the Company acquired Weston Capital Management, LLC (Weston Capital).
Description and history
Fund.com Inc., incorporated on November 5, 2004, is a provider of fund management products and risk management solutions that help financial advisors, wealth managers, institutions and ultra-high-net-worth families create and manage wealth. The Company also offers services and investment fund information to the mass-market individual investor over the Internet at www.fund.com. The Company’s wealth management business solutions include ETF platform, regulatory authority, investment products, fund distribution and online lead generation. The Company has four wholly owned subsidiaries: Fund.com Technologies, Inc.; Fund.com Managed Products, Inc., with its wholly owned subsidiary Fund.com Capital, Inc.; Whyte Lyon Socratic, Inc., and Weston Capital Management, LLC. It also has a 60% interest in AdvisorShares Investments LLC. On November 2, 2009, the Company acquired Whyte Lyon Socratic, Inc. (Whyte Lyon). On March 29, 2010, the Company acquired Weston Capital Management, LLC (Weston Capital).

AdvisorShares Investments, LLC

Through the Company’s AdvisorShares Investments LLC subsidiary (AdvisorShares), it has developed an investment platform that originates and sells a investment product known as actively managed exchange traded funds (ETFs). The business of AdvisorShares is to develop a range of actively managed ETFs together with third party asset managers, and to list these ETFs on the New York Stock Exchange, or a similar national or international securities exchange. Under its business model, the investment manager acts as a sub-advisor to the fund and selects and supervises the investments of its individual ETF.

Weston Capital Management, LLC

Weston Capital and its affiliates, including investment advisers registered with the United States Securities and Exchange Commission (SEC) are an alternative investment group. It has three lines of business: originates and markets fund of funds; originates and markets single-manager hedge funds, and raises capital to seed new hedge funds. Weston Capital primarily manages and advises funds of hedge funds with a range of strategies, and fund platforms that seed other funds or fund managers, including SEC-registered investment advisers. The funds of hedge funds managed by Weston Capital generally seek capital appreciation by investing in other hedge funds and accounts selected by Weston Capital. The fund platforms managed by Weston Capital that seed other funds or fund managers generally seek additional returns by sharing in the management and performance compensation earned by the seeded managers from their own management businesses and by sharing in any sale proceeds of seeded managers, or by receiving comparable returns from investments in funds managed by seeded managers. The primary sources of Weston Capital’s revenue are management fees, generally calculated as a percentage of its managed funds’ net asset values, and performance-based compensation, generally based on the realized and unrealized profits earned by its managed funds.

Whyte Lyon Socratic, Inc.

Whyte Lyon is a development stage online provider of financial literacy video content delivered over the Internet. Sometimes referred to as distance learning, such remote educational content is designed to assist on-line students to develop the necessary skills to understand financial transactions and financial markets; develop money management skills to help them manage their income and wealth, and reach goals, including homeownership, debt reconciliation, or improved credit reports. As of December 31, 209, it produced seven videos for its short lecture series, such as Understanding Debt, The Recession, The Ascent of Money, Your Taxes, Exchange Traded Funds, The Credit Card Act, Business Structures: Corporations.

The Company competes with Barrett Business Services, Inc., Diversified Human Resources, Inc., Administaff, Inc., Paychex, Inc., Thestreet.com, The Wall Street Journal Online, Forbes.com, SmartMoney.com, MarketWatch.com, The Motley Fool, CNBC.com, Morningstar, Dow Jones, Standard & Poor’s, The Financial Times and MSCI Barra.

Business Line
Engaged in the publication of online financial information for both the mass and institutional markets
Subsidiary
ADVISORSHARES INVESTMENTS, LLC
Advisor
JEWETT, SCHWARTZ, WOLFE & ASSOCIATES
IPO date

US SIC Code
7371
Company Address
20th Floor
14, Wall Street
City province or state postal code
10005, NEW YORK, NY
Phone: +1 212 618 1633
Fax:
Country address: UNITED STATES OF AMERICA
Website url: www.fund.com