GLOBAL CASH ACCESS HOLDINGS, INC.

GLOBAL CASH ACCESS HOLDINGS, INC.

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Company Overview
Global Cash Access Holdings, Inc. is a holding company primarily engaged in the management and administration of its subsidiaries and affiliates. Incorporated in 2002, the company’s corporate headquarters is located in Las Vegas, Nevada in the United States of America.
Global Cash Access Holdings, Inc. provides group planning and strategy. In particular, the company also exercises financial control over its subsidiaries, settles their general policy and appoints their top managements, and as well as provides central services. Through its subsidiaries, the company is also active in Canada, Virgin Islands (British), and Switzerland.
One of the company’s wholly owned subsidiaries is Global Cash Access Inc. (GCA), a leading provider of cash access products and related services to more than 1,000 gaming properties and other clients in the United States, Continental Europe, the United Kingdom, Canada, the Caribbean and Asia. GCA’s products and services provide gaming establishment patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers.
Business Summary
Global Cash Access Holdings, Inc. (Holdings) is a global provider of cash access and data intelligence services and solutions to the gaming industry. The Company’s services and solutions provide gaming establishment patrons access to cash through a variety of methods, including automated teller machine (ATM) cash withdrawals, credit card cash access transactions, point-of-sale (POS) debit card transactions, check verification and warranty services and money transfers. The Company operates ATMs at certain customer gaming establishments, where the gaming establishment provides the cash required for the ATM operational needs. Its customer solutions consist of cash access products and services, information services, and cashless gaming products. During the year ended December 31, 2009, the Company processed over 101.4 million transactions. As of December 31, 2009, the Company operated 1,456 site-funded ATMs.
Description and history
Global Cash Access Holdings, Inc. (Holdings) is a global provider of cash access and data intelligence services and solutions to the gaming industry. The Company’s services and solutions provide gaming establishment patrons access to cash through a variety of methods, including automated teller machine (ATM) cash withdrawals, credit card cash access transactions, point-of-sale (POS) debit card transactions, check verification and warranty services and money transfers. The Company operates ATMs at certain customer gaming establishments, where the gaming establishment provides the cash required for the ATM operational needs. Its customer solutions consist of cash access products and services, information services, and cashless gaming products. During the year ended December 31, 2009, the Company processed over 101.4 million transactions. As of December 31, 2009, the Company operated 1,456 site-funded ATMs.

Cash Access Products and Services

Cash Access Products and Services include Casino Cash Plus 3-in-1 ATM, QuikCash, check verification and warranty services, full service kiosks, and money transfer. Casino Cash Plus 3-in-1 ATM is an unmanned, cash-dispensing machine that offers patrons a way to access cash through ATM cash withdrawals, POS debit card transactions and credit card cash advances directly or using its 3-in-1 rollover functionality. The 3-in-1 rollover functionality allows a gaming patron to convert an unsuccessful ATM cash withdrawal into a POS debit card transaction or a credit card cash access transaction.

QuikCash is the brand name of the Company’s non-ATM cash advance kiosks. Its QuikCash kiosks are customer-activated terminals that provide patrons with access to credit card cash advances and POS debit card transactions. Check verification and warranty services allow gaming establishments to manage or reduce risk on patron checks that they cash. A gaming establishment can query its Central Credit database to review the check cashing history of a gaming establishment patron before deciding whether to cash the patron’s check.

Full Service Kiosks is a multi-function patron kiosk, which incorporates its 3-in-1 rollover functionality for cash access into self-service kiosks for slot ticket redemption services provided by redemption device manufacturers. Money transfer services are provided through a contractual relationship with Western Union Financial Services, Inc. (Western Union). The Company is a marketer to the gaming industry of Western Union’s electronic and paper-based systems for receiving funds transfers at gaming establishments. Western Union contracts directly with gaming establishments and the Company receives a monthly payment based upon the number of transactions completed.

Information Services

Central Credit is a gaming patron credit bureau, which allows gaming establishments to improve their credit-granting decisions. Holdings’ Central Credit database contains decades of gaming patron credit history and transaction data on millions of gaming patrons. Its gaming credit reports consist of information recorded from patron experiences at hundreds of gaming establishments. Central Credit offers a variety of tools, including underwriting of gaming patron credit requests and gaming credit reports. QuikCash Plus (QCP) Web is a browser-based, full service cash access transaction processing system for gaming establishment cashier operations that runs on a gaming establishment’s own computer hardware. Cashiers using QCP Web can process credit card cash access transactions, POS debit card transactions, check verification and warranty services, and money transfer services online through a single terminal. QCP Web is delivered as an application service with a customizable user interface that allows gaming establishments to add additional workstations by connecting them to the application server. In addition, QCP Web can assist gaming establishments in satisfying legal reporting requirements by providing information that assists in completing required regulatory reports, such as currency transaction reports (CTRs) and suspicious activity reports (SARs).

QuikReports is a browser-based reporting tool that provides marketing professionals with real-time access to, and analysis of, information on patron cash access activity. The Company provides this information through an Internet connection at user-specified levels of detail ranging from aggregated summary information to individual cash access transactions. A gaming establishment also uses QuikReports to monitor or analyze the cash access activities of its patrons to determine peak periods, the relative popularity of various cash access methods, or the traffic volumes, at particular machines in particular locations. Through the Company’s QuikMarketing service, it queries its patron transaction database using criteria supplied by the gaming establishment. Holdings assists in the distribution through a third-party mailhouse of gaming establishment-supplied marketing materials to patrons in its database that match target patron criteria supplied by the gaming establishment. The Company’s patron transaction database includes information that is captured from transactions it processes, in which personal information is available.

Cashless Gaming Products

Cashless gaming, also known as ticket-in-ticket-out (TITO), reduces the amount of cash utilized in slot machines by dispensing bar-coded tickets instead of cash for jackpots and cash-outs. Powercash is a product that leverages a player’s loyalty card to enable that player to load funds on that card from their checking accounts, credit cards or debit cards. The player can then use those funds to play at the devices they are using without first obtaining cash.

The Company competes with U.S. Bancorp, Global Payments Inc. and First Data Corporation.

Business Line
Holding company primarily engaged in the management and administration of its subsidiaries and affiliates
Subsidiary
ARRIVA CARD, INC.
Advisor
DELOITTE & TOUCHE LLP
IPO date
9/6/2005
US SIC Code
7389
Company Address
Suite 120
3525, East Post Road
City province or state postal code
89120, LAS VEGAS, NV
Phone: +1 702 855 3000
Fax:
Country address: UNITED STATES OF AMERICA
Website url: www.globalcashaccess.com