HEART OF BRANDS AB

HEART OF BRANDS AB

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Name change date

Company Overview
Heart of Brands AB is a Sweden-based company engaged in the design, development and the production of men’s and women’s apparel and accessories. Its products include denim jeans, jackets, skirts, shorts for both men and women, t-shirts, sweaters, sportswear, bags and other accessories. Its products are marketed under the brand names ELLE prкt-б-porter, PINKO, and STYLESNOB.
With headquarters located in Stockholm, Sweden, the company is a leading enterprise in fashion in the Nordic region. The company has entered into the agreement with Fashion Brands Collections B.V to market ELLE pret-a-porter collection for women in Sweden, Norway, Finland and Denmark.
Business Summary
Heart of Brands AB is a company engaged in the apparel and accessories sector in the Scandinavian market. Its operations include the establishment and marketing of trademarks, within such product categories as clothes, footwear, jewelry, accessories, as well as sports and leisure. The Company’s operations also include franchise-based activity. Heart of Brands has entered into a 10-year agreement with Fashion Brands Collections B.V. to market ELLE pret-a-porter collection in Sweden, Norway, Finland, Denmark and Iceland. The Company’s product portfolio includes Stylesnob, Pinko, Zetterberg Collection, Nina Ricci, Pierre Cardin, Pierre Clarence, Dormeuil and Fruit of The Loom. Through the acquisition of Pour AB, the Company posses its own trademark, Pour.
Description and history
Heart of Brands AB is a company engaged in the apparel and accessories sector in the Scandinavian market. Its operations include the establishment and marketing of trademarks, within such product categories as clothes, footwear, jewelry, accessories, as well as sports and leisure. The Company’s operations also include franchise-based activity. Heart of Brands has entered into a 10-year agreement with Fashion Brands Collections B.V. to market ELLE pret-a-porter collection in Sweden, Norway, Finland, Denmark and Iceland. The Company’s product portfolio includes Stylesnob, Pinko, Zetterberg Collection, Nina Ricci, Pierre Cardin, Pierre Clarence, Dormeuil and Fruit of The Loom. Through the acquisition of Pour AB, the Company posses its own trademark, Pour.

The Company is headquartered in Stockholm, Sweden.

Delisted
The Company by own request delisted on AktieTorget Stock Exchange which was effective from 11 May 2010

Business Line
Design, development and the production of men’s and women’s apparel and accessories
Subsidiary

Advisor
GRANT THORNTON SWEDEN AB
IPO date

US SIC Code
2337
Company Address
Postfack 116
Gustaf De Lavals Torg 8
City province or state postal code
131 59, NACKA
Phone: +46 08-718 12 50
Fax:
Country address: SWEDEN
Website url: www.heartofbrands.se