NOVA CORP

NOVA CORP

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Company Overview
Nova Corporation is a private company engaged in the provision of electronic information processing, computer programming, and other computer related services principally in the United States. The company was incorporated in Georgia in the year 1995. The registered head office of the company is located in Atlanta, Georgia.
Nova Corporation is an Internet service provider or known as Web search portal. The company provides clients access to the Internet or operate web sites that use a search engine to provide Internet search services. It offers web hosting, web page design, and related advice and assistance. Web search portals often provide additional Internet services, such as e-mail, connections to other web sites, auctions, news, and other limited content, and serve as a home base for Internet users.
Business Summary
NOVA Corporation provides merchants a broad range of transaction processing services and products, including authorization and capture of transaction data, and payment settlement. NOVA employs a multi-tiered approach that includes leveraging the most current technologies and software applications to ensure a quick and efficient payment processing transaction, providing value-added products and services, and delivering high quality and efficient customer service and support. The Company has operation centers in Atlanta, Georgia and Knoxville, Tennessee.
Description and history
NOVA Corporation provides merchants a broad range of transaction processing services and products, including authorization and capture of transaction data, and payment settlement. NOVA employs a multi-tiered approach that includes leveraging the most current technologies and software applications to ensure a quick and efficient payment processing transaction, providing value-added products and services, and delivering high quality and efficient customer service and support. The Company has operation centers in Atlanta, Georgia and Knoxville, Tennessee. NOVA was incorporated as a holding company in December 1995. The Company’s’ predecessor, NOVA Information Systems Inc., is now its wholly owned subsidiary.

Services

NOVA provides electronic transaction authorization services for all major credit, charge, and debit cards. Authorization generally involves approving a cardholder’s purchase at the point-of-sale, including verifying that the card has not been reported lost or stolen and that the purchase amount is within the cardholder’s credit or account limit. The electronic authorization process for a card transaction begins when the merchant “swipes” the card through the POS device and enters the amount of the purchase. The POS device captures the data and transmits the authorization request via the NOVA Network to the Company’s switching center, where the data is routed to the appropriate card association for authorization. The card association then approves or declines the transaction, and the response is transmitted back to the Company’s switching center for routing to the merchant.

At the time of authorization, data relating to the transaction, such as the purchase price and card number, is recorded electronically by both the merchant’s POS device and NOVA. This data replication maximizes the Company’s ability to reconcile transaction data with each merchant and to protect against potential loss of data. Throughout the day, the merchant aggregates and organizes this transaction data using a programmed software application from the POS device and periodically transmits the transaction information to NOVA. NOVA, in turn, organizes the data into various files for merchant accounting and fraud detection, as described below.

NOVA provides transaction settlement and accounting services to each of its merchant customers through either its proprietary merchant accounting system or a third party vendor. NOVA forwards transaction data on a daily basis to the appropriate merchant accounting system, which then reorganizes and accumulates the data on a merchant-by-merchant and card issuer-by-card issuer basis, and, in turn, transmits the data to the appropriate card association for payment.

NOVA maintains a toll-free help-line staffed on a 24/7/365 basis by highly trained customer service representatives (CSRs). The information access and retrieval capabilities of the networked systems provide real-time information to the Company’s CSRs. As a result, a CSR may access, on a real-time basis, all of a merchant’s relevant information. NOVA has implemented on-line user-friendly decision support software as an additional resource for the CSRs, facilitating easy access to additional information on NOVA’s services, products, and systems.

NOVA also has developed MerchantConnect.com, an on-line Internet-based customer service solution and information resource for the Company’s merchant customers. A merchant may use MerchantConnect.com to access account information, view on-line monthly account statements, order new products and services, access the Company’s various affinity programs, and obtain information on a variety of topics pertinent to their business.

In the event of a billing dispute between a cardholder and a merchant, NOVA assists the merchant in investigating and resolving the dispute. These billing disputes may include non-receipt of merchandise or services; unauthorized use of a credit card; and quality of goods purchased or services rendered. By using a sophisticated charge-back control system and proprietary software programs to actively prescreen disputes, the Company has reduced the time and expense spent on cardholder requests for charge-backs.

Products

NOVA sells, rents, leases and supports several major terminal equipment manufacturers’ products. A variety of POS product and service solutions are available, from traditional terminals to more advanced wireless solutions, as well as a wide range of peripherals including PIN pads, thermal printers and mag-strip readers. Further, NOVA provides deployment, programming and merchant training services.

Mass Transact is a large volume transaction processing application that was developed specifically for businesses that process large numbers of batch credit card transactions. Shadow Pay is a PC application that allows a merchant to capture and transmit transaction data to NOVA for authorization and processing. Shadow Pay eliminates the need for traditional stand-alone point-of-sale terminals. PC Transact It accommodates a retailer’s need for batch processing of authorizations and settlement utilizing a direct connection to the Internet (high-speed dial connection) from a merchant’s PC.

viaKlix is an e-commerce “buy button” solution designed for merchants who already have a Website and a shopping cart program, but would like to add the ability to process secure credit card transactions. viaWarp is a real-time payment processing and reporting system. viaWarp provides transaction processing for retail, mail order and telephone order and e-commerce merchants.

InnResponse is an all-in-one lodging solution that offers additional functionality including folio management and a frequent guest program that helps merchants build customer loyalty. Gratuit is a payment solution for restaurants that offer the ability to process a variety of payment options (credit card, debit card), various management tools and frequent diner programs.

In addition to its customer service center, NOVA has developed customer service applications to expand merchant access to timely, reliable service and support. MerchantConnect.com provides account information and content to the Company’s merchants. From the MerchantConnect.com Website, merchants can access several useful tools, including: account information, such as deposit data and status of charge-backs and retrievals; on-line monthly account statements as well as assistance on how to read them; the ability to order new products and services and check the shipping status of equipment and supply orders; access to NOVA’s various affinity programs; and information on a variety of topics pertinent to their business. ACS (Automated Customer Service) is a PC-based program designed to create custom designed transaction processing activity reports. Merchants, banks, and ISOs can use this program.

Incorporated in Georgia

Business Line
Engaged in the provision of electronic information processing, computer programming, and other computer related services principally in the United States
Subsidiary

Advisor
ERNST & YOUNG LLP
IPO date
5/1996
US SIC Code
7389
Company Address
Suite 300
1, Concourse Parkway
City province or state postal code
30328, ATLANTA, GA
Phone: +1 770 396 1456
Fax: +1 770 396 2117
Country address: UNITED STATES OF AMERICA
Website url: