SIRONA DENTAL SYSTEMS, INC.

SIRONA DENTAL SYSTEMS, INC.

Previous company name
SCHICK TECHNOLOGIES, INC.
Name change date
6/21/2006
Company Overview
Sirona Dental Systems Inc. is an American-based manufacturer of dental equipment. It was established in 1992 as the Schick Technologies, Inc. The company’s manufacturing facility is located in Long Island City, New York.
The company focuses on developing systems and solutions for dentists globally. Sirona offers a variety of advanced products in each of the primary areas: dental CAD/CAM Systems; imaging systems; treatment centers; and instruments. The dental CAD/CAM Systems offer dental restorations such as inlays, onlays, veneers, crowns, bridges, copings and bridge frameworks made from ceramic, metal or composite blocks. In addition, it provides service contract on its CEREC product, which includes software updates and upgrades on a when-and-if-available basis and maintenance on software-related hardware. The company also offers the products inLab and inEos for dental laboratories. Sirona has a range of equipment for diagnostic imaging in the dental practice, using both film-based and digital technologies. It has developed a range of imaging systems for panoramic and intra-oral applications.
Sirona’s Treatment Centers offer dentist chairs to chair-based treatment centers. The company also caters a range of instruments, including handheld and power-operated hand pieces for cavity preparation, endodontics, periodontology and prophylaxis. In the year 2005, Sirona introduced SIROLaser, a diode laser that can be used in endodontics, periodontology and oral surgery. Other instruments are PerioScan, an all-in-one ultrasonic scaling unit which enables both diagnosis and treatment of dental calculus with a single device. The SIROEndo is a root canal preparation unit that can be attached to any treatment center.
Sirona Dental Systems markets its products globally to dental practices, clinics and laboratories through an international network of distributors. It is recognized as the world leader in digital dental radiography.
Business Summary
Sirona Dental Systems, Inc. (Sirona) is a manufacturer of dental equipment. Sirona operates in three segments: Dental CAD/CAM Systems, Imaging Systems, Treatment Centers and Instruments. Sirona markets its products globally to dental practices, clinics and laboratories through an international network of distributors. These dental distributors supply both dental equipment and consumables.
Description and history
Sirona Dental Systems, Inc. (Sirona) is a manufacturer of dental equipment. Sirona operates in three segments: Dental CAD/CAM Systems, Imaging Systems, Treatment Centers and Instruments. Sirona markets its products globally to dental practices, clinics and laboratories through an international network of distributors. These dental distributors supply both dental equipment and consumables.

Dental CAD / CAM Systems

Dental CAD/CAM Systems address dental restorations, which includes several types of restorations, such as inlays, onlays, veneers, crowns, bridges, copings and bridge frameworks made from ceramic, metal or composite blocks. Sirona’s CEramic REConstruction (CEREC) system is an in-office application that enables dentists to produce restorations from ceramic material and insert them into the patient’s mouth during a single appointment. The CEREC system consists of an imaging unit and a milling unit. The imaging unit scans the damaged area, captures the image of the tooth or teeth requiring restoration and proposes the specifications for the restoration. The milling unit then mills the ceramic restoration to the required specifications based upon the captured image and the dentist’s design specifications. Sirona offers a service contract on its CEREC product, which includes software updates and upgrades and maintenance on software-related hardware. In addition to CEREC, Sirona also offers CAD/CAM products for dental laboratories, including the inLab restoration fabrication system and the extra-oral inEos scanner. The inLab system scans the models received from the dentists and then mills ceramic or composite block restorations, such as crown copings and bridge frameworks to the specifications of the captured image. During the fiscal year ended September 30, 2010 (fiscal 2010), the Dental CAD/CAM Systems segment contributed 34% to Sirona revenue.

Imaging Systems

Imaging Systems consists of a range of digital and film-based systems for diagnostic imaging in the dental practice. Sirona has developed a range of imaging systems for two-dimensional (2D) and three dimensional (3D), panoramic and intra-oral applications. Intra-oral x-ray systems use image-capture devices (film or sensor), which are inserted into the mouth behind the diagnostic area, and take images of one or two teeth. Panoramic x-ray systems produce images of the jaw structure by means of an x-ray tube and an image capture device, which rotates around the head. During fiscal 2010, the Imaging Systems segment contributed 33% to Sirona’s revenue.

Treatment Centers

Treatment Centers consist of a range of products from basic dentist chairs to sophisticated chair-based units with integrated diagnostic, hygiene and ergonomic functionalities, as well as specialist centers used in preventative treatment and for training purposes. During fiscal 2010, the Treatment Centers segment contributed 21% to Sirona’s revenue.

Instruments

Sirona offers a range of instruments, including handheld and power-operated handpieces for cavity preparation, endodontics, periodontology and prophylaxis. The instruments are supplemented by multi-function tips, supply and suction hoses, as well as care and hygiene systems for instrument preparation. Sirona’s instruments are often sold as packages in combination with treatment centers. Its SIROLaser, is a compact diode laser. Its PerioScan is an all-in-one ultrasonic scaling unit enabling both diagnosis and treatment of dental calculus with a single device. SIROEndo is a root canal preparation unit and SIROPure is an oil-free, power-driven handpieces. During fiscal 2010, the Instruments segment contributed 12% to Sirona’s revenue.

Established as the Schick Technologies, Inc.

Business Line
Manufacturer of dental equipment
Subsidiary
ADVANCED TECHNOLOGY RESEARCH (A.T.R.) S.R.L.
Advisor
KPMG AG
IPO date
6/1997
US SIC Code
3843
Company Address
30-00, 47th Avenue

City province or state postal code
11101, LONG ISLAND CITY, NY
Phone: +1 718 937 5765
Fax: +1 718 937 5962
Country address: UNITED STATES OF AMERICA
Website url: www.schicktech.com