UNIBET GROUP PLC

UNIBET GROUP PLC

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Company Overview
Unibet Group PLC is engaged in the operation of online gambling business in the European market. It is registered as a publicly quoted company, with shares listed on Stockholm Stock Exchange. The company was formed and incorporated in 1997. The registered business office of the company is located in Valletta, Malta.
The company offers a range of online gambling products, such as sports betting, live betting, soft games, online casino and poker products, through the company’s website, www.unibet.com.
The global gambling market can be divided into online gambling and off-line gambling. Online gambling is primarily carried out over the Internet, but also includes gambling via mobile phones and digital TV. Off-line gambling means gambling betting shop or a casino. Gambling can be divided into Games of Skill (sports betting, horse racing, poker, etc.), in which the customer can benefit from having a certain degree of knowledge, and Games of Chance (roulette, black jack, slot machines, lotto, bingo, etc.).
Unibet Group PLC is considered as one of the largest online gambling operators in the European market. It aims to become one of the major players in the European market for online gambling.
The company is certified by G4, Global Gaming Guidance Group, complying with their Code of Practice in relation to responsible gambling. It is one of the members of European Gaming and Betting Association.
Unibet’s key markets are the Nordic countries, as well as certain European markets with gambling monopolies. These include Germany, the Netherlands, Belgium, France, Spain, Italy, Poland, Russia, Estonia, Greece, Hungary, and the Czech Republic.
Business Summary
The Group’s principal activity is operating online gambling business in the European market. It offers a range of online gambling products, such as sports betting, live betting, soft games, online casino and poker products, through the Group’s website.
Description and history
The Company is an online gambling business, with over 4.1million registered customers worldwide as at 31 December 2009.

It offers a comprehensive range of on-line gambling products, such as sports betting, live betting, soft games, on-line casino, and poker products through the Group’s web site (www.unibet.com).

The Company focuses on the Nordic region (which accounts for around 75 per cent. of the customer base) and few European markets, which are dominated by De Facto monopolies.

The Company is a member of European Betting Association.

Licences
The Company was originally granted a Gaming Licence to Operate a Betting Office in Malta, issued on the 17 April 2000, by the Ministry of Finance in Malta.

The Group further holds through one of its subsidiaries a Bookmakers Permit, issued on the 23 April 1998, by the Licensing Committee of North Westminster in London in the UK.

History

The Company was initially incorporated on 3 August 2000 in United Kingdom. Following a reorganisation effective from 1 November 2006, the Company is incorporated in Malta. Its Swedish Depositary Receipts (SDRs) were listed on the O-list of the Stockholm Stock Exchange (Stockholmsbцrsen) on 8 June 2004.

Year Milestone
1997
The first Unibet company was formed.

1998
The Company was granted a licence in the UK to run a betting operation. Unibet established an office in London and commenced trading as a betting operator taking bets over the telephone.

1999
An internet web site in Swedish and English was launched.

2000
Unibet International was granted a licence and established an office in Malta.

2001
The second version of The Company’s web site was launched and was translated into 12 languages. Customers in more than 50 countries.

2002
Nearly 200,000 registered customers in more than 80 countries.

2003
Release of updated web site and launch of new products including live betting and the on-line casino products. More than 256,000 registered customers in over 100 countries.

2004
Listing on Stockholmsborsen’s O-list.

2006

On 15 February, the Company’s entire 23 per cent shareholding in B2B Poker (Sweden) AB was sold to 24HPoker AB.

On 26 July, the Company decided to streamline its poker technology platforms. With effect from September 2006, their poker offering was consolidated on a joint technical platform to strengthen the poker offering.

On 8 August, the Company launched multiplayer Bingo for the Swedish market.

On 18 September, the Company announced a new holding company structure with a new holding company established in Malta, where the principal trading activities of the Unibet Group are based.

Following a reorganisation effective from 1 November 2006, the Company is incorporated in Malta, which is also where the majority of the Group’s online gambling services are conducted. Up to 1 November 2006 the ultimate parent undertaking of the Unibet Group was UGP Limited (previously Unibet Group plc) and from 1 November 2006 it is Unibet Group plc.

As part of a group reorganisation during 2006, ordinary shares in the Company were issued to registered shareholders of UGP Limited (formerly Unibet Group plc), the previous parent company of the Unibet Group, on the basis of a one-for-one share exchange. There was no change in the beneficial ownership of the Unibet Group as a result of this transaction, nor was any new money raised by the Company in this transaction. All rights over shares, including rights of the holders of Swedish Depositary Receipts or of share options, in UGP Limited were exchanged in this transaction for equivalent rights over shares in the Company.

In year 2007, the Companiy acquired Maria Holdings, to further strengthen the position in Bingo and the Nordic markets.

Business Line
Engaged in the operation of online gambling business in the European market
Subsidiary
FIRSTCLEAR LIMITED
Advisor
PRICEWATERHOUSECOOPERS LLP
IPO date
10/30/2006
US SIC Code
7999
Company Address
The Plaza Complex Level 5
Bisazza Street
City province or state postal code
SLM15, SLIEMA
Phone: +356 2133 3532
Fax: +356 2343 1510
Country address: MALTA
Website url: www.unibetgroupplc.com