BAZI INTERNATIONAL, INC.

BAZI INTERNATIONAL, INC.

Previous company name
XELR8 HOLDINGS, INC.
Name change date
8/10/2010
Company Overview
XELR8 Holdings, Inc., formerly VitaCube Systems Holdings, Inc., is a holding company that develops, markets and distributes nutritional supplement products and functional foods. The company is headquartered in Denver, Colorado and is publicly traded on the American Stock Exchange under the trading symbol BZI.
The company is recognized as one of the nation’s largest nutrition companies. Its product lines consist of a sports hydration drink, a protein shake, a sports energy drink, a meal replacement drink, a functional food snack, and a range of vitamins and minerals in the form of tablets, softgels or capsules, all of which are manufactured using XELR8′s product formulations. Its vitamin mineral complexes are organized into systems of nutrition called VitaCubes that explicitly tell the consumer what supplements to take and when to take them. The company sells and markets its products, through network marketing, as well as through personal care providers and primary care physician referrals, e-commerce marketing and retail chain store sales. These activities are conducted through the company’s wholly owned network marketing subsidiary, XELR8, Inc. (formerly known as Vitacube Network, Inc). In addition, the company sells its products directly to professional and Olympic athletes, and professional sports teams through its wholly owned subsidiary, VitaCube Systems Inc. The main brand of the company’s products is XELR8.
Business Summary
XELR8 Holdings, Inc. develops, sells, markets and distributes nutritional supplement products, principally Bazi, the Company’s flagship liquid nutritional supplement drink. The Company’s products are also sold directly to professional and Olympic athletes and professional sports teams. The Company focuses its sales and marketing efforts on its liquid nutritional supplement drink, Bazi, but also offers nine different nutritional supplements and products under the XELR8 brand.
Description and history
XELR8 Holdings, Inc. develops, sells, markets and distributes nutritional supplement products, principally Bazi, the Company’s flagship liquid nutritional supplement drink. The Company’s products are also sold directly to professional and Olympic athletes and professional sports teams. The Company focuses its sales and marketing efforts on its liquid nutritional supplement drink, Bazi, but also offers nine different nutritional supplements and products under the XELR8 brand.

Bazi

The Company’s product, Bazi, is a liquid nutritional drink packed with eight different fruits. The blend contains fruits like jujube fruit, blueberry, pomegranate, goji berry, mangosteen, raspberry, acai and seabuckthorn. In addition, Bazi contains 12 vitamins, including vitamins A, C, E and B-complex and the a mineral blend. During the year ended December 31, 2009, Bazi accounted for approximately 93% of the Company’s total revenues. The Company introduced two ounce Bazi Power Shots to its product portfolio in February 2010.

HYDRATE

XELR8 HYDRATE is a sports drink. HYDRATE has been formulated to provide support for sustained energy before activity by incorporating the ingredients D-Ribose, five ginsengs and a B-Vitamin Complex (B1, B2, B6 and B12). HYDRATE also contains antioxidants, such as Vitamins A, C and E and pomegranate extract in its formulation designed to benefit the body after activity.

BUILD

BUILD is a shake that has a blend of proteins, carbohydrates and sugars and is available in chocolate or vanilla flavors. Its blend of proteins is designed to support metabolism and provide energy. BUILD is formulated with 27 vitamins, minerals and antioxidants to help provide nourishment. BUILD combines various protein sources, vitamins and minerals with ingredients, such as Aminogen, an ingredient that contributes amino acids to the body and Fibersol-2, a fiber that aids in digestion.

Vitamins and Minerals, including SUPPORT

The Company’s vitamins, minerals and specialty formulations are sold in various VitaCubes and in the XELR8 SUPPORT PACK, and consist of tablets, capsules and soft gel formulations. The VitaCube is a compartmentalized container, in which each supplement is separated into its own compartment, with a label above to designate the location of the supplement. The XELR8 SUPPORT PACK is a flip top box of vitamins that are pillow packed into individual servings, with four tablets in each serving.

The XELR8 SUPPORT PACK replaced the Basic VitaCube and is designed for individuals who are new to nutritional supplement programs or who are recreational athletes. This label also provides the supplement name, a photograph, its benefits, the main ingredients and dosages, and the time to take it. VitaCubes are divided into two primary and gender-specific packages: VitaCube Essential and VitaCube Elite. VitaCube Essential is designed for the individuals who have taken supplements previously and who seek a continue exercise routine. VitaCube Elite is designed for the individual who wants to maximize his or her exercise regimen and sports performance.

The Company competes with General Nutrition Centers, Vitamin World, Vitamin Shoppe, Great Earth Vitamin Stores, Vitamin Cottage, Puritan.com, GNC.com, VitaminShoppe.com, EAS, Inc., Weider Nutrition International, Inc. and Twinlab Corporation.

Formerly VitaCube Systems Holdings, Inc.

Business Line
Holding company that develops, markets and distributes nutritional supplement products and functional foods
Subsidiary
VITACUBE SYSTEMS INC
Advisor
GORDON, HUGHES & BANKS, LLP
IPO date
12/26/2001
US SIC Code
2833
Company Address
480, South Holly Street

City province or state postal code
80246, DENVER, CO
Phone: +1 303 316 8577
Fax:
Country address: UNITED STATES OF AMERICA
Website url: www.xelr8.com

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