TUPPERWARE BRANDS CORPORATION

TUPPERWARE BRANDS CORPORATION

Previous company name
TUPPERWARE CORPORATION
Name change date
12/5/2005
Company Overview
Tupperware Brands Corporation, with registered head office in Orlando, Florida in the United States of America, is a publicly quoted company engaged in the manufacture and distribution of household products and beauty items. The company was founded in 1945 by Earl Tupper and was formerly known as Tupperware Corporation. It was renamed as Tupperware Brands Corporation in December of 2005.
The company globally and directly sells products across multiple brands and categories such as design-centric preparation, as well as storage and serving solutions for the kitchen and home through the Tupperware brand; and beauty and personal care products through its Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo and Swissgarde brands. It also offers food storage, serving, and preparation products, as well as kitchen tools, children’s educational toys, microwave products, and gifts. The company’s cosmetics and personal care products include skin care products, cosmetics, bath and body care, toiletries, fragrances, nutritional products, apparel, and related products.
The company’s mission is to be the premier global direct seller of premium, innovative products. Tupperware is a member of the Direct Selling Association (DSA) and pledges to abide by the code’s standards and procedures as a condition of admission and continuing membership in the DSA.
Tupperware’s direct sales industry represents approximately $30 billion in sales in the United Sates and approximately $100 billion worldwide. The company has active operations in North America, Latin America, and the Asia Pacific region.
Business Summary
Tupperware Brands Corporation (Tupperware Brands) is a global direct seller of products across multiple brands and categories through an independent sales force of 2.4 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products, through its Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo and Swissgarde brands. The Tupperware’s product line consists of design-centric preparation, storage and serving solutions for the kitchen and home. Tupperware also has an established line of kitchen cookware and tools, children’s educational toys, microwave products and gifts. The Beauty businesses manufacture and distribute skin care products, cosmetics, bath and body care, toiletries, fragrances, nutritional products, apparel and related products, and in some cases Tupperware brand products.
Description and history
Tupperware Brands Corporation (Tupperware Brands) is a global direct seller of products across multiple brands and categories through an independent sales force of 2.4 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty, and personal care products, through its Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo and Swissgarde brands.

Tupperware

The Tupperware’s product line consists of design-centric preparation, storage and serving solutions for the kitchen and home. Tupperware also has an established line of kitchen cookware and tools, children’s educational toys, microwave products and gifts. The line of Tupperware products has expanded over the years with products, such as Modular Mates, FridgeSmart, One Touch canisters, the Rock N Serve microwave line, OvenWorks and silicon baking forms for microwave or oven use, Open House, Elegant and Outdoor Dining serving lines, the Chef Series knives and cookware, Flat Out, Stuffables, CheeseSmart and BreadSmart storage containers, and Quick Chef and Lil’ Chopper Prep Essentials, Ultra Pro ovenware plus many specialized products for the kitchen and home. New products introduced during the fiscal year ended December 26, 2009 (fiscal 2009), included the The 101 MicroGourmet, Microwave Rice Maker, Rice Dispenser, Time Savers Herb Chopper, next generation Fridge Stackables, food preparation products, such as the Croissant Maker, Silicone Baking Forms and the Pro Baking product line, as well as line extensions to the Ultra Pro ovenware.

Beauty

The Beauty businesses manufacture and distribute skin care products, cosmetics, bath and body care, toiletries, fragrances, nutritional products, apparel and related products, and in some cases Tupperware brand products. New products introduced during fiscal 2009, in the Fuller businesses included a night version of the Thalia Sodi fragrance and the launch of the fragrance Brizza X Chayanne Cologne. Additionally, the Nekara brand at the top-end market was expanded through a line, including Nekara Recovery (Night Facial Treatment), Nekara for Eyes, Nekara Outline Eye Cream and Nekara Facial Lotion. New products introduced during fiscal 2009, under the BeautiControl brand included Regeneration Tight Firm and Fill Dermal Filling Moisture Masque, Regeneration Overnight Retinol Recovery Eye Capsules and Serum and Skinlogics Thermal Facial Scrub. BeautiControl also introduced BC Spa Sculpt, BC Spa Detox and BC Color Mineral which are new skin care and cosmetic product lines.

Formerly known as Tupperware Corporation; Founded by Earl Tupper

Business Line
Engaged in the manufacture and distribution of household products and beauty items
Subsidiary
ACADEMIA DE NEGOCIOS S/C LTDA
Advisor
PRICEWATERHOUSECOOPERS LLP
IPO date
5/20/1996
US SIC Code
3089
Company Address
14901, South Orange Blossom Trail

City province or state postal code
32837, ORLANDO, FL
Phone: +1 407 826 5050
Fax: +1 407 826 8874
Country address: UNITED STATES OF AMERICA
Website url: www.tupperwarebrands.com

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